X to Reduce Monetisation for "Clickbait" Accounts

Jakarta (ANTARA) - X Product Head Nikita Bier has stated that the platform will reduce monetisation access for accounts flooding timelines with clickbait content and rapid news aggregation.

Quoting TechCrunch on Sunday (12/4) local time, Bier said that all aggregators will experience a payment reduction to 60% in this cycle.

In the future, they will face a further 20% payment cut in the next payment cycle.

He also stated that Elon Musk’s social network will reduce payments for “users who frequently post provocative uploads using ‘BREAKING’ in every post.”

“It has become very clear: flooding timelines with 100 stolen reposts and clickbait traps every day will sideline true creators and harm the growth of new writers,” Bier said.

Bier’s comments come after several news accounts began posting that they had received emails from X notifying them that their accounts’ monetisation had been disabled.

One creator named Dominick McGee, who uses the name Dom Lucre, wrote, “I am the first creator whose monetisation was disabled on this platform and it lasted for a full year. I got it back and then lost it again without any explanation. How can this happen? I am one of the most hardworking creators on X.”

McGee’s account has 1.6 million followers on X. He first gained popularity by posting conspiracy theories related to the 2020 US Presidential Election.

He was temporarily banned from X in 2023 and his monetisation was disabled in 2024. He told The New York Times last year that he earned $55,000 per year from the platform.

Bier’s comments on monetisation come after a new round of debate about the platform’s value, involving data analyst and expert Nate Silver.

Nate Silver complained about how difficult it is to direct traffic from X to other websites.

Bier claimed that Silver’s data was inaccurate, and Musk called his post “nonsense,” although other analyses have supported his claims.