{
    "success": true,
    "data": {
        "id": 1674265,
        "msgid": "x-to-reduce-monetisation-for-clickbait-accounts-1776073857",
        "date": "2026-04-13 15:49:03",
        "title": "X to Reduce Monetisation for \"Clickbait\" Accounts",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Technology",
        "summary": "X, the social media platform owned by Elon Musk, is set to cut monetisation access for accounts flooding timelines with clickbait and rapid news aggregation, reducing payments by 40% initially and further in subsequent cycles. This move targets provocative posters and repeat offenders like creator Dom Lucre, who has faced repeated suspensions, aiming to protect genuine creators and foster new talent. The policy emerges amid broader debates on the platform's value, following disputes with analysts like Nate Silver over traffic referral effectiveness.",
        "content": "<p>Jakarta (ANTARA) - X Product Head Nikita Bier has stated that the\nplatform will reduce monetisation access for accounts flooding timelines\nwith clickbait content and rapid news aggregation.<\/p>\n<p>Quoting TechCrunch on Sunday (12\/4) local time, Bier said that all\naggregators will experience a payment reduction to 60% in this\ncycle.<\/p>\n<p>In the future, they will face a further 20% payment cut in the next\npayment cycle.<\/p>\n<p>He also stated that Elon Musk\u2019s social network will reduce payments\nfor \u201cusers who frequently post provocative uploads using \u2018BREAKING\u2019 in\nevery post.\u201d<\/p>\n<p>\u201cIt has become very clear: flooding timelines with 100 stolen reposts\nand clickbait traps every day will sideline true creators and harm the\ngrowth of new writers,\u201d Bier said.<\/p>\n<p>Bier\u2019s comments come after several news accounts began posting that\nthey had received emails from X notifying them that their accounts\u2019\nmonetisation had been disabled.<\/p>\n<p>One creator named Dominick McGee, who uses the name Dom Lucre, wrote,\n\u201cI am the first creator whose monetisation was disabled on this platform\nand it lasted for a full year. I got it back and then lost it again\nwithout any explanation. How can this happen? I am one of the most\nhardworking creators on X.\u201d<\/p>\n<p>McGee\u2019s account has 1.6 million followers on X. He first gained\npopularity by posting conspiracy theories related to the 2020 US\nPresidential Election.<\/p>\n<p>He was temporarily banned from X in 2023 and his monetisation was\ndisabled in 2024. He told The New York Times last year that he earned\n$55,000 per year from the platform.<\/p>\n<p>Bier\u2019s comments on monetisation come after a new round of debate\nabout the platform\u2019s value, involving data analyst and expert Nate\nSilver.<\/p>\n<p>Nate Silver complained about how difficult it is to direct traffic\nfrom X to other websites.<\/p>\n<p>Bier claimed that Silver\u2019s data was inaccurate, and Musk called his\npost \u201cnonsense,\u201d although other analyses have supported his claims.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/x-to-reduce-monetisation-for-clickbait-accounts-1776073857",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}