Vespa Holds Price on Primavera and Sprint 2026 Models Despite Engine and Feature Upgrades
PT Piaggio Indonesia has decided not to change the prices of the 2026 Vespa Primavera and Vespa Sprint models, despite both receiving engine and feature upgrades. The decision was taken amid challenging market conditions.
Managing Director and Country CEO of PT Piaggio Indonesia Marco Noto La Diega said the decision was made with careful consideration. The company wants consumers to be able to enjoy the latest products without being burdened by price increases.
“The price has not changed. We want our consumers to be happy and to enjoy this new motorcycle without worry. Indeed, the timing is quite difficult for everyone, and the economy is facing some challenges,” Marco said during the launch event on Monday, 16 March 2026.
“We came to Indonesia because we believe in the market. We see the overall motorcycle market facing some difficulty. I believe the price increases in 2025 were smaller compared to 2024,” he added.
Marco further stated that the decision represents a short-term strategic step. Piaggio wants its new products to be widely accepted by consumers.
However, this price-retention policy will not last indefinitely. Piaggio acknowledges ongoing pressure from rising production costs.
“This will not last long. We cannot absorb these additional costs indefinitely. But right now we want to provide more value at the same price,” Marco said.
For reference, the Vespa Primavera comprises two models: the standard version at IDR 55 million and the Primavera S at IDR 57.5 million. The Sprint comes in three variants: the standard at IDR 58.5 million, the Sprint S at IDR 61 million, and the Sprint Tech at IDR 66 million.
The most significant changes to both models include the engine displacement increasing from 150cc to 180cc. Additionally, new features include a full LCD digital dashboard, keyless entry for the Primavera S, Sprint S, and Sprint Tech models, as well as redesigned wheel rims and various other styling enhancements.