{
    "success": true,
    "data": {
        "id": 1619852,
        "msgid": "vespa-holds-price-on-primavera-and-sprint-2026-models-despite-engine-and-feature-upgrades-1773737946",
        "date": "2026-03-17 14:41:00",
        "title": "Vespa Holds Price on Primavera and Sprint 2026 Models Despite Engine and Feature Upgrades",
        "author": "Azwar Ferdian",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "PT Piaggio Indonesia has decided to maintain prices on its 2026 Vespa Primavera and Sprint models despite significant engine upgrades from 150cc to 180cc and additional features such as full LCD digital displays and keyless entry. The decision reflects a strategic short-term approach to support consumer demand amid challenging market conditions, though management acknowledges this price freeze cannot be sustained indefinitely due to rising production costs.",
        "content": "<p>PT Piaggio Indonesia has decided not to change the prices of the 2026\nVespa Primavera and Vespa Sprint models, despite both receiving engine\nand feature upgrades. The decision was taken amid challenging market\nconditions.<\/p>\n<p>Managing Director and Country CEO of PT Piaggio Indonesia Marco Noto\nLa Diega said the decision was made with careful consideration. The\ncompany wants consumers to be able to enjoy the latest products without\nbeing burdened by price increases.<\/p>\n<p>\u201cThe price has not changed. We want our consumers to be happy and to\nenjoy this new motorcycle without worry. Indeed, the timing is quite\ndifficult for everyone, and the economy is facing some challenges,\u201d\nMarco said during the launch event on Monday, 16 March 2026.<\/p>\n<p>\u201cWe came to Indonesia because we believe in the market. We see the\noverall motorcycle market facing some difficulty. I believe the price\nincreases in 2025 were smaller compared to 2024,\u201d he added.<\/p>\n<p>Marco further stated that the decision represents a short-term\nstrategic step. Piaggio wants its new products to be widely accepted by\nconsumers.<\/p>\n<p>However, this price-retention policy will not last indefinitely.\nPiaggio acknowledges ongoing pressure from rising production costs.<\/p>\n<p>\u201cThis will not last long. We cannot absorb these additional costs\nindefinitely. But right now we want to provide more value at the same\nprice,\u201d Marco said.<\/p>\n<p>For reference, the Vespa Primavera comprises two models: the standard\nversion at IDR 55 million and the Primavera S at IDR 57.5 million. The\nSprint comes in three variants: the standard at IDR 58.5 million, the\nSprint S at IDR 61 million, and the Sprint Tech at IDR 66 million.<\/p>\n<p>The most significant changes to both models include the engine\ndisplacement increasing from 150cc to 180cc. Additionally, new features\ninclude a full LCD digital dashboard, keyless entry for the Primavera S,\nSprint S, and Sprint Tech models, as well as redesigned wheel rims and\nvarious other styling enhancements.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/vespa-holds-price-on-primavera-and-sprint-2026-models-despite-engine-and-feature-upgrades-1773737946",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}