Synergy Between TikTok, Tokopedia and TikTok Shop Drives Surge in Ramadan 2026 Transactions
TikTok, Tokopedia, and TikTok Shop have strengthened their collaboration through the Ramadan Extra Fun 2026 campaign to spur economic activity during the holy month. The campaign integrates creators, communities, sellers, and buyers into a single digital ecosystem.
Indonesia’s economy grew by 4.87% in Q1 2025, with Ramadan acting as one of the pillars of domestic consumption. This trend prompted the three platforms to roll out a range of promotional, entertainment, and transaction features to boost local economic turnover.
Edwin Lengkei, Communications Lead for TikTok Indonesia, said Ramadan has always been an important moment for TikTok users.
“Ramadan has always been a special moment on TikTok. Last year, more than 21.9 million videos were uploaded during Ramadan, reflecting high community participation in Indonesia. In addition to inspiring and entertaining, the power of discovery on TikTok helps businesses, including SMEs, be found more easily by potential buyers in the era of discovery e-commerce,” he said.
He added that in the first week of Ramadan 2026, almost 13 million short videos had been uploaded by creators and sellers. The figure surpassed half of the total uploads during Ramadan last year.
Antonia Adega, Communications Senior Lead for Tokopedia & TikTok Shop Indonesia, noted that the LIVE shopping feature also drives shopping trends. “In the early Ramadan 2026, LIVE shopping was watched more than 3.4 million times, pushing products such as gamis, mukena, coffee, mobile phones, and shirts to be among the best-sellers,” Adega said.
She said that the synergy of content and shopping features had a significant impact on the growth of transactions for various local brands. Several Muslim fashion and F&B brands recorded average transaction increases of more than five times during the campaign.
CO-positive IMPACT OF INTEGRATION
Mukena Wisanggeni founder Nila Wulandari said she felt the positive impact of the integration.
“As an SME operator, the integrated solution from TikTok, Tokopedia, and TikTok Shop makes it easier for us to market our products creatively and reach potential buyers. This Ramadan, our transaction value grew more than two-fold,” she said.
Same sentiment was expressed by Gwenza founder Deby Lianti. She said the intensive live streaming strategy was the key to sales growth.
“We launched our latest collection through 13-hour live streaming consistently with engaging content alongside artists and affiliates,” Deby said. Gwenza’s transactions reportedly increased seven-fold during Ramadan.
Consistency and relevance were cited as important promotional factors by artist and affiliate Jordi Onsu. “During Ramadan, I choose products that are relevant on TikTok Shop by Tokopedia, then package them with interactive content and consistently go LIVE to keep the audience engaged,” he said.
In addition to online promotions, the Ramadan Extra Fun campaign also includes various offline activities and social programmes. TikTok hosted the ‘Sparkle on Sound’ concert on 7 March 2026 in Jakarta and the KOLAK Ramadan festival from 13–15 March 2026. The platform also rolled out a food donation programme in partnership with the Foodbank of Indonesia.
Meanwhile, Tokopedia continued to facilitate online zakat payments. Last year, zakat funds collected exceeded Rp5.6 billion from around 120,000 zakat payers.
Antonia emphasised that the integrated collaboration would continue to be strengthened. “Through an integrated ecosystem, we will continue to innovate to facilitate local entrepreneurs and provide a safe shopping experience for customers,” she said.