TikTok, Tokopedia, and TikTok Shop have strengthened their\ncollaboration through the Ramadan Extra Fun 2026 campaign to spur\neconomic activity during the holy month. The campaign integrates\ncreators, communities, sellers, and buyers into a single digital\necosystem.<\/p>\n
Indonesia\u2019s economy grew by 4.87% in Q1 2025, with Ramadan acting as\none of the pillars of domestic consumption. This trend prompted the\nthree platforms to roll out a range of promotional, entertainment, and\ntransaction features to boost local economic turnover.<\/p>\n
Edwin Lengkei, Communications Lead for TikTok Indonesia, said Ramadan\nhas always been an important moment for TikTok users.<\/p>\n
\u201cRamadan has always been a special moment on TikTok. Last year, more\nthan 21.9 million videos were uploaded during Ramadan, reflecting high\ncommunity participation in Indonesia. In addition to inspiring and\nentertaining, the power of discovery on TikTok helps businesses,\nincluding SMEs, be found more easily by potential buyers in the era of\ndiscovery e-commerce,\u201d he said.<\/p>\n
He added that in the first week of Ramadan 2026, almost 13 million\nshort videos had been uploaded by creators and sellers. The figure\nsurpassed half of the total uploads during Ramadan last year.<\/p>\n
Antonia Adega, Communications Senior Lead for Tokopedia & TikTok\nShop Indonesia, noted that the LIVE shopping feature also drives\nshopping trends. \u201cIn the early Ramadan 2026, LIVE shopping was watched\nmore than 3.4 million times, pushing products such as gamis, mukena,\ncoffee, mobile phones, and shirts to be among the best-sellers,\u201d Adega\nsaid.<\/p>\n
She said that the synergy of content and shopping features had a\nsignificant impact on the growth of transactions for various local\nbrands. Several Muslim fashion and F&B brands recorded average\ntransaction increases of more than five times during the campaign.<\/p>\n
CO-positive IMPACT OF INTEGRATION<\/p>\n
Mukena Wisanggeni founder Nila Wulandari said she felt the positive\nimpact of the integration.<\/p>\n
\u201cAs an SME operator, the integrated solution from TikTok, Tokopedia,\nand TikTok Shop makes it easier for us to market our products creatively\nand reach potential buyers. This Ramadan, our transaction value grew\nmore than two-fold,\u201d she said.<\/p>\n
Same sentiment was expressed by Gwenza founder Deby Lianti. She said\nthe intensive live streaming strategy was the key to sales growth.<\/p>\n
\u201cWe launched our latest collection through 13-hour live streaming\nconsistently with engaging content alongside artists and affiliates,\u201d\nDeby said. Gwenza\u2019s transactions reportedly increased seven-fold during\nRamadan.<\/p>\n
Consistency and relevance were cited as important promotional factors\nby artist and affiliate Jordi Onsu. \u201cDuring Ramadan, I choose products\nthat are relevant on TikTok Shop by Tokopedia, then package them with\ninteractive content and consistently go LIVE to keep the audience\nengaged,\u201d he said.<\/p>\n
In addition to online promotions, the Ramadan Extra Fun campaign also\nincludes various offline activities and social programmes. TikTok hosted\nthe \u2018Sparkle on Sound\u2019 concert on 7 March 2026 in Jakarta and the KOLAK\nRamadan festival from 13\u201315 March 2026. The platform also rolled out a\nfood donation programme in partnership with the Foodbank of\nIndonesia.<\/p>\n
Meanwhile, Tokopedia continued to facilitate online zakat payments.\nLast year, zakat funds collected exceeded Rp5.6 billion from around\n120,000 zakat payers.<\/p>\n
Antonia emphasised that the integrated collaboration would continue\nto be strengthened. \u201cThrough an integrated ecosystem, we will continue\nto innovate to facilitate local entrepreneurs and provide a safe\nshopping experience for customers,\u201d she said.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/synergy-between-tiktok-tokopedia-and-tiktok-shop-drives-surge-in-ramadan-2026-transactions-1772639969", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }