Ministry of Trade Partners with Tokopedia and TikTok Shop to Train Female Entrepreneurs in Protecting Intellectual Property

Jakarta, VIVA – The Ministry of Trade, together with Tokopedia and TikTok Shop, held intellectual property (IP) and digital marketing training for hundreds of women entrepreneurs, titled Waktunya STARt! #JualanNyaman Special Hari Kartini, at the Ministry of Trade’s office.

Deputy Minister of Trade, Dyah Roro Esti Widya Putri, stated that women entrepreneurs play a significant role in the national economy.

Therefore, strengthening SME capacity through digitalisation and protecting IP for the products they produce is very important so that more women-led SMEs can #JualanNyaman, level up, and become competitive.

“We welcome the collaboration with Tokopedia and TikTok Shop in presenting programmes and facilities such as consultation clinics that are relevant to the needs of women entrepreneurs, as well as encouraging inclusive digital transformation for SMEs,” said Dyah Roro in her statement on Wednesday, 22 April 2026.

Senior Director of Tokopedia and TikTok Shop Indonesia, Vonny Ernita Susamto, explained that this initiative arose because, among the total 64 million SMEs in Indonesia, 88.95% do not have IP and 68% have not utilised digital spaces.

Since 64.5% of total SME actors are women, IP ownership and the ability to create content are increasingly crucial for women entrepreneurs to #JualanNyaman in the digital era.

“These two things can create sustainable businesses and improve welfare,” said Vonny.

She added that IP ownership allows sellers to join the Mall ecosystem on Tokopedia and TikTok Shop with higher visibility, promotional support, and exclusive marketing access.

“Several sellers recorded transaction increases of more than 15 times after joining the Mall,” she said.

On the other hand, content, whether short videos or LIVE sessions, plays an increasingly significant role in inspiring someone to purchase a product. For example, LIVE sessions on TikTok during the Ramadan 2026 suhoor period triggered a 15-fold surge in transactions on Tokopedia and TikTok Shop.