Lippo Life: Family financial planning

Lippo Life: Family financial planning

A new insurance marketing strategy available is bancassurance,
where an insurance product is sold with a bank product. Lippo
Life, founded in 1983, has been successful in selling its
products using this with Bank Lippo, with 6,000 policies sold per
month through its products Warisan and Rejeki.

The same success is being achieved with Arisan 100, a health
insurance product giving policyholders the right solution during
the crisis. It has attracted 50,000 members in nearly one year.
To be a member, you join Arisan Lippo, an accident insurance
product based on multilevel marketing, and pay Rp 100,000 per
year. Policyholders are entitled to an accident fund, plus funds
for hospital stays to the amount of Rp 100,000 per night.

Lippo Life's Managing Director S. Budisuharto said its product
success is not just based on bancassurance but also on marketing
strategy oriented to increase insurance awareness, inviting
people to map their future by means of careful financial planning
known as Family Financial Planning. "This strategy eliminates an
insurance marketing image which is mostly negative in the eye of
society," he said.

Family Financial Planning's basic concept is to plan a happy
future and prosperous pension. Everyone has an income and
expenses but few people plan their future early. On the other
hand, many old people live in difficult conditions.

One needs to make up one's mind to "save first, spend the
rest", the opposite to most young people's habit. What is needed
is careful planning, considering protection from life risks such
as layoff, death and physical incapacitation.

The above are concepts; the decision is ours to make. We can
protect ourselves if anything happens. This is when insurance is
needed. So, have a good plan for your future.