Lippo Life: Family financial planning

Lippo Life: Family financial planning

A new insurance marketing strategy available is bancassurance, where an insurance product is sold with a bank product. Lippo Life, founded in 1983, has been successful in selling its products using this with Bank Lippo, with 6,000 policies sold per month through its products Warisan and Rejeki.

The same success is being achieved with Arisan 100, a health insurance product giving policyholders the right solution during the crisis. It has attracted 50,000 members in nearly one year. To be a member, you join Arisan Lippo, an accident insurance product based on multilevel marketing, and pay Rp 100,000 per year. Policyholders are entitled to an accident fund, plus funds for hospital stays to the amount of Rp 100,000 per night.

Lippo Life's Managing Director S. Budisuharto said its product success is not just based on bancassurance but also on marketing strategy oriented to increase insurance awareness, inviting people to map their future by means of careful financial planning known as Family Financial Planning. "This strategy eliminates an insurance marketing image which is mostly negative in the eye of society," he said.

Family Financial Planning's basic concept is to plan a happy future and prosperous pension. Everyone has an income and expenses but few people plan their future early. On the other hand, many old people live in difficult conditions.

One needs to make up one's mind to "save first, spend the rest", the opposite to most young people's habit. What is needed is careful planning, considering protection from life risks such as layoff, death and physical incapacitation.

The above are concepts; the decision is ours to make. We can protect ourselves if anything happens. This is when insurance is needed. So, have a good plan for your future.