Lippo Life: Family financial planning<\/p>\n
A new insurance marketing strategy available is bancassurance,
\nwhere an insurance product is sold with a bank product. Lippo
\nLife, founded in 1983, has been successful in selling its
\nproducts using this with Bank Lippo, with 6,000 policies sold per
\nmonth through its products Warisan and Rejeki.<\/p>\n
The same success is being achieved with Arisan 100, a health
\ninsurance product giving policyholders the right solution during
\nthe crisis. It has attracted 50,000 members in nearly one year.
\nTo be a member, you join Arisan Lippo, an accident insurance
\nproduct based on multilevel marketing, and pay Rp 100,000 per
\nyear. Policyholders are entitled to an accident fund, plus funds
\nfor hospital stays to the amount of Rp 100,000 per night.<\/p>\n
Lippo Life's Managing Director S. Budisuharto said its product
\nsuccess is not just based on bancassurance but also on marketing
\nstrategy oriented to increase insurance awareness, inviting
\npeople to map their future by means of careful financial planning
\nknown as Family Financial Planning. \"This strategy eliminates an
\ninsurance marketing image which is mostly negative in the eye of
\nsociety,\" he said.<\/p>\n
Family Financial Planning's basic concept is to plan a happy
\nfuture and prosperous pension. Everyone has an income and
\nexpenses but few people plan their future early. On the other
\nhand, many old people live in difficult conditions.<\/p>\n
One needs to make up one's mind to \"save first, spend the
\nrest\", the opposite to most young people's habit. What is needed
\nis careful planning, considering protection from life risks such
\nas layoff, death and physical incapacitation.<\/p>\n
The above are concepts; the decision is ours to make. We can
\nprotect ourselves if anything happens. This is when insurance is
\nneeded. So, have a good plan for your future.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/lippo-life-family-financial-planning-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}