KKP Invites Businesspeople to Implement “Stelina” to Expand Access to Global Markets

Jakarta (ANTARA) - The Ministry of Marine Affairs and Fisheries (KKP) is inviting fishery entrepreneurs to start using “Stelina” or the National Fish Traceability and Logistics System so that captured fish can more easily enter and compete in global markets.

Deputy Minister of Marine Affairs and Fisheries Didit Herdiawan Ashaf explained that the criteria for premium products in the international market have shifted. Nowadays, physical quality alone is insufficient if not accompanied by evidence of legality and sustainability.

“Fishery products that are needed today are no longer just high-quality products, but also those originating from a legal, transparent, traceable supply chain that upholds principles of sustainability and social responsibility,” Didit stated in a press release in Jakarta on Friday.

According to him, along with increasing environmental awareness, global consumers now demand detailed information regarding the origin of products, capture methods, and the impact of aquaculture on ecosystems.

KKP previously held the Seafood Traceability Technical Alignment and Industry Engagement Workshop on 8 April 2026.

This forum aims to align technical understanding between the government and business actors regarding the importance of traceability systems in gaining the trust of international buyers.

According to Didit, this tracking system will also be implemented in the Red and White Fishermen’s Villages so that fishermen’s catches in villages are not only sold in local markets but also have a clear traceability profile to penetrate export markets.

“This system provides a comprehensive overview to consumers and at the same time dispels negative issues that Indonesian fishery products come from illegal fishing practices or environmentally damaging methods,” said Machmud.