Jatiwangi Roof Tile Production Begins to be Absorbed into People's Housing Programme
Fourteen trucks of roof tiles produced in Jatiwangi, Majalengka Regency, have been transported to Jakarta. The shipment is part of a tile-isation programme as part of President Prabowo Subianto’s policy to encourage the use of UMKM products in people’s housing development.
The 14 trucks of tiles were dispatched by the Minister of Housing and Spatial Planning, Maruarar Sirait, from the Jatiwangi tile production centre on Wednesday evening (11 March). The total tile orders announced during the event reached 24 trucks from various government programmes and housing developers. The total transaction commitment was approximately 3 billion rupiah from Central Government, Provincial, and District Government programmes.
“The tile-isation programme is an implementation of President Prabowo Subianto’s directive that people’s housing development should not only focus on physical house construction, but also provide economic benefits for communities and UMKM actors,” said Maruarar.
Since the programme is part of national housing development, Maruarar also asked Jatiwangi tile-producing UMKMs to maintain product quality to be able to compete in a wider market. He also encouraged all tile-producing UMKMs throughout the region to contribute to the government programme. “UMKMs must have high competitiveness by maintaining quality and meeting Indonesian National Standards (SNI).”
Meanwhile, West Java Provincial Secretary, Herman Suryatman, stated that in the initial phase this year, the West Java Provincial Government has allocated a house improvement programme for 250 units. “For the first phase this year, there are 250 housing units that will be improved. With tile requirements of approximately 2 million rupiah per house, the potential tile procurement reaches around 500 million rupiah,” he explained.
The Majalengka Regency Government also allocated a programme to improve uninhabitable houses estimated to absorb tiles from local entrepreneurs. According to Majalengka Regent, Eman Suherman, “In 2026, we will implement an uninhabitable house improvement programme for 1,715 units and tile procurement is estimated to reach approximately 1.5 billion rupiah.”
Additionally, through the central government’s Self-Help Housing Stimulus Assistance (BSPS) programme, an estimated 900 houses in Majalengka Regency will be improved with potential tile requirements reaching approximately 1 billion rupiah.
Overall, total tile purchase commitments from various programmes reached approximately 3 billion rupiah, all directed towards absorbing UMKM tile products in Jatiwangi.
Support for the programme also came from the private sector. Two subsidised housing developers, Angga and Wawan, who gained recognition from President Prabowo Subianto, also placed orders for tiles from Jatiwangi UMKMs. Each entrepreneur ordered four trucks for housing projects they are developing in Bogor and Serang.
One tile business operator in Jatiwangi, Riswan, revealed that the government programme has provided renewed spirit to craftspeople who faced difficult times in recent years. According to him, government support has revived the tile industry in Jatiwangi and opened up wider market opportunities. He hopes the programme will continue so that Jatiwangi tile products can be marketed not only in the local area but throughout Indonesia.