How Shopping Interest in Tanah Abang is Shaping Up Ahead of Eid 2026
Four days before Eid al-Fitr or Lebaran 2026, clothing traders in Blok B of Tanah Abang Market, Jakarta, are complaining of a decline in sales compared to the previous year. This situation is felt even though the Ramadan period is generally the peak shopping moment for the public.
“This year it’s actually down, better last year. The drop is maybe around 30 percent. Now it’s still relaxed, different by about 50 percent from last month,” said Isa, a clothing trader in Blok B Tanah Abang Market, when met on Tuesday, 17 March 2026.
Isa revealed that last year sales of products like tunics and semi-tunics were still quite high, including for uniform needs. However, this year demand for those product types tends to decrease. He stated that the sales decline is estimated at around 30 percent compared to the same period last year.
In addition, compared to the previous year, current sales are experiencing a quite significant decline, namely around 50 percent. In terms of price, Isa said products are sold in two price ranges, namely Rp95,000 and Rp100,000 per piece. Although prices have not changed significantly, this is not enough to boost consumer purchasing power.
The decline is also reflected in the turnover obtained. The difference in turnover between last year and this year is quite noticeable, he said, with the current situation much quieter. In normal conditions, monthly turnover can reach Rp10 million.
For customers, around 80 percent of buyers are regular customers, while the other 20 percent are new buyers. However, regular customers are also experiencing a decrease in purchase volume this year. The sales system is still dominated by offline methods, with additional orders via short message apps like WhatsApp.
Meanwhile, another trader, Echa, admitted to an increase in sales compared to last year. “Compared to last year, this year Alhamdulillah there is an increase, maybe around 70 percent,” she said.
Echa said the sales system in her shop serves both wholesale and retail purchases. For wholesale purchases, consumers are usually required to take one series, either by size or colour, where one series can consist of three sizes or up to five colour variations.
In terms of price, she stated that purchases in series quantities are offered cheaper than single purchases. For single products, the price is around Rp130,000 to Rp150,000 per piece, while the wholesale or series price is around Rp120,000.
The products sold are dominated by men’s Muslim clothing, such as koko shirts. She mentioned that the sales increase also impacts daily turnover, which now can reach around Rp50 million per day.
According to Echa, most buyers are returning customers, although the composition between old and new customers is not fixed. She also conveyed that the majority of buyers purchase in large quantities for resale, not for personal consumption.
Based on Tempo’s observations at the location, the atmosphere at Tanah Abang Market did not appear too crowded even though the time was around 3 p.m. Several stalls looked empty of visitors, and some traders had started tidying up their wares to close early.
The majority of visitors seemed to just browse without making purchases. Visitors were dominated by mothers coming with children, with more attention on stalls selling children’s Muslim clothing. Overall, the market felt quiet. Some areas were even used by visitors to rest by sitting on the floor.
A similar condition was seen at Plaza Blok M, which was not much different. Several shops selling clothes, bags, or shoes appeared to have few visitors, even countable on fingers. The visitors who came were generally young couples, both married and unmarried, from the middle class. Not a few shops had no buyers at all.
Most visitors appeared to just wander around the shopping centre. Meanwhile, the relatively busier area was in the restaurants inside the mall.