Four days before Eid al-Fitr or Lebaran 2026, clothing traders in\nBlok B of Tanah Abang Market, Jakarta, are complaining of a decline in\nsales compared to the previous year. This situation is felt even though\nthe Ramadan period is generally the peak shopping moment for the\npublic.<\/p>\n
\u201cThis year it\u2019s actually down, better last year. The drop is maybe\naround 30 percent. Now it\u2019s still relaxed, different by about 50 percent\nfrom last month,\u201d said Isa, a clothing trader in Blok B Tanah Abang\nMarket, when met on Tuesday, 17 March 2026.<\/p>\n
Isa revealed that last year sales of products like tunics and\nsemi-tunics were still quite high, including for uniform needs. However,\nthis year demand for those product types tends to decrease. He stated\nthat the sales decline is estimated at around 30 percent compared to the\nsame period last year.<\/p>\n
In addition, compared to the previous year, current sales are\nexperiencing a quite significant decline, namely around 50 percent. In\nterms of price, Isa said products are sold in two price ranges, namely\nRp95,000 and Rp100,000 per piece. Although prices have not changed\nsignificantly, this is not enough to boost consumer purchasing\npower.<\/p>\n
The decline is also reflected in the turnover obtained. The\ndifference in turnover between last year and this year is quite\nnoticeable, he said, with the current situation much quieter. In normal\nconditions, monthly turnover can reach Rp10 million.<\/p>\n
For customers, around 80 percent of buyers are regular customers,\nwhile the other 20 percent are new buyers. However, regular customers\nare also experiencing a decrease in purchase volume this year. The sales\nsystem is still dominated by offline methods, with additional orders via\nshort message apps like WhatsApp.<\/p>\n
Meanwhile, another trader, Echa, admitted to an increase in sales\ncompared to last year. \u201cCompared to last year, this year Alhamdulillah\nthere is an increase, maybe around 70 percent,\u201d she said.<\/p>\n
Echa said the sales system in her shop serves both wholesale and\nretail purchases. For wholesale purchases, consumers are usually\nrequired to take one series, either by size or colour, where one series\ncan consist of three sizes or up to five colour variations.<\/p>\n
In terms of price, she stated that purchases in series quantities are\noffered cheaper than single purchases. For single products, the price is\naround Rp130,000 to Rp150,000 per piece, while the wholesale or series\nprice is around Rp120,000.<\/p>\n
The products sold are dominated by men\u2019s Muslim clothing, such as\nkoko shirts. She mentioned that the sales increase also impacts daily\nturnover, which now can reach around Rp50 million per day.<\/p>\n
According to Echa, most buyers are returning customers, although the\ncomposition between old and new customers is not fixed. She also\nconveyed that the majority of buyers purchase in large quantities for\nresale, not for personal consumption.<\/p>\n
Based on Tempo\u2019s observations at the location, the atmosphere at\nTanah Abang Market did not appear too crowded even though the time was\naround 3 p.m. Several stalls looked empty of visitors, and some traders\nhad started tidying up their wares to close early.<\/p>\n
The majority of visitors seemed to just browse without making\npurchases. Visitors were dominated by mothers coming with children, with\nmore attention on stalls selling children\u2019s Muslim clothing. Overall,\nthe market felt quiet. Some areas were even used by visitors to rest by\nsitting on the floor.<\/p>\n
A similar condition was seen at Plaza Blok M, which was not much\ndifferent. Several shops selling clothes, bags, or shoes appeared to\nhave few visitors, even countable on fingers. The visitors who came were\ngenerally young couples, both married and unmarried, from the middle\nclass. Not a few shops had no buyers at all.<\/p>\n
Most visitors appeared to just wander around the shopping centre.\nMeanwhile, the relatively busier area was in the restaurants inside the\nmall.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/how-shopping-interest-in-tanah-abang-is-shaping-up-ahead-of-eid-2026-1773834738", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }