Gen Z Embraces Investment Awareness: BSI Introduces Gold Instalment via BYOND

The trend of gold investment among the younger generation continues to rise. Bank Syariah Indonesia (BSI) has recorded a significant increase in its gold instalment product, dominated by Gen Z and millennials.

In the last year, BSI’s gold instalment growth reached 123.18% year-on-year. Approximately 61.5% of customers come from Gen Z and millennial demographics.

BSI’s Director of Sales and Distribution, Anton Sukarna, stated that gold serves as a relatively stable and safe investment instrument for medium- to long-term horizons.

“Through this programme, we are opening the widest possible access for the younger generation to start investing from an early age,” he said in Banda Aceh on Thursday, 30 April 2026.

BSI provides gold bullion instalment services starting from 5 grams with tenures of one to five years. The light instalment scheme is deemed suitable for young people who wish to invest but face initial capital limitations.

Additionally, gold instalment applications can now be made digitally via the BYOND by BSI app. Customers can access real-time gold prices and enjoy a quick and practical application process.

Ahead of the Hajj season, BSI also offers financial solutions through gold instalment and gold pawn products. These services can be utilised by the public to prepare for Hajj pilgrimage payment costs.

BSI affirms its commitment to supporting the financial independence of the younger generation while promoting sharia financial inclusion in Indonesia.