For Advertorial PUMA --- Wednesday, Oct. 12, 2005

For Advertorial PUMA --- Wednesday, Oct. 12, 2005

First PUMA concept store opens at Pondok Indah Mall 2

Lovers of well-known sports and lifestyle brand from the
German giant, PUMA will have an opportunity to get more
collections when PUMA opens its first concept store in Indonesia
at the Pondok Indah Mal 2 in South Jakarta.

The 100 sqm shop, with red and white color theme and interior
design gives it style and elegance. Though known for its sports
products, PUMA has also carved a niche for its lifestyle
products. The new shop displays fashionable and stylish exclusive
collections of PUMA Silver, Bronze and Jamaica.

General Manager of Prima Utama Mitra Abadi, the exclusive
franchisee of Puma for Indonesia, Vikas Chhabra says: "There is
more to Puma than mere sports-gear. Puma means sports-fashion-
lifestyle gear. Each piece of apparel or footwear or accessory -
what with its bold, vibrant colors is a fashion-statement in its
own right. Puma sure has made a name for itself in terms of
fabric, color and design."

The collections available includes one of PUMA's pioneer
collections, Mahanuala a special range especially created for
needs of yoga and other mind body sports in technical and active
sense. The product caught the imagination of the customers with
the super-duper display by the renowned model Christy Turlington.
Whether one practices yoga or not, any woman will appreciate the
comfort and ease of movement that this collection offers. The
Mahanuala design not only follows function but also incorporates
lifestyle, fashion and spirituality.

Each time one looks at the logo of Puma: one gets a distinct
feeling of agility, power, raw-energy. And why not? Puma, after
all, is another name for panther or a cougar or a mountain cat.
The leaping, pouncing cat is a synonym of raw talent,
fountainhead of spirit of a sportsperson. Small wonder then the
brand, over the years, has been a strong representative of
vigorous sports - be it athletics or soccer or even Formula motor
racing.

And in the past couple of years this power brand from Germany
has been making its presence felt in the archipelago of
Indonesia. The wide array of T-shirts, shorts, track-suits,
jackets, socks, accessory-items are winning the hearts of
customers in all the major cities of the country. As of today,
Puma apparel is available in selected shops of the wide criss-
crossed network of Planet Sports, The Athlete's Foot (TAF), and
Sports Stations. Looking to the increasing demand of the Puma-
gear it was only in the fitness of things that a shop in shop was
set up in Sogo at Plaza Senayan early this year. And with that
the Puma's speciality-shop-culture had begun.

There is no denying that Puma's unique individualism,
spontaneity and internationalism makes the products a class
apart. They have created an indelible impression on the minds of
the young. It believes in colors that can be audaciously funky -
like the Ferrari Red. In fact, the red color itself is the flag
color of Puma. Take fabrics, for instance. Be it the polyester
breathable fabrics or the age-old basic cottons. The designs
openly declare themselves that they are different. "Puma is bold
in its products but discreet in its advertising," Chhabra says.