For Advertorial PUMA --- Wednesday, Oct. 12, 2005<\/p>\n
First PUMA concept store opens at Pondok Indah Mall 2<\/p>\n
Lovers of well-known sports and lifestyle brand from the
\nGerman giant, PUMA will have an opportunity to get more
\ncollections when PUMA opens its first concept store in Indonesia
\nat the Pondok Indah Mal 2 in South Jakarta.<\/p>\n
The 100 sqm shop, with red and white color theme and interior
\ndesign gives it style and elegance. Though known for its sports
\nproducts, PUMA has also carved a niche for its lifestyle
\nproducts. The new shop displays fashionable and stylish exclusive
\ncollections of PUMA Silver, Bronze and Jamaica.<\/p>\n
General Manager of Prima Utama Mitra Abadi, the exclusive
\nfranchisee of Puma for Indonesia, Vikas Chhabra says: \"There is
\nmore to Puma than mere sports-gear. Puma means sports-fashion-
\nlifestyle gear. Each piece of apparel or footwear or accessory -
\nwhat with its bold, vibrant colors is a fashion-statement in its
\nown right. Puma sure has made a name for itself in terms of
\nfabric, color and design.\"<\/p>\n
The collections available includes one of PUMA's pioneer
\ncollections, Mahanuala a special range especially created for
\nneeds of yoga and other mind body sports in technical and active
\nsense. The product caught the imagination of the customers with
\nthe super-duper display by the renowned model Christy Turlington.
\nWhether one practices yoga or not, any woman will appreciate the
\ncomfort and ease of movement that this collection offers. The
\nMahanuala design not only follows function but also incorporates
\nlifestyle, fashion and spirituality.<\/p>\n
Each time one looks at the logo of Puma: one gets a distinct
\nfeeling of agility, power, raw-energy. And why not? Puma, after
\nall, is another name for panther or a cougar or a mountain cat.
\nThe leaping, pouncing cat is a synonym of raw talent,
\nfountainhead of spirit of a sportsperson. Small wonder then the
\nbrand, over the years, has been a strong representative of
\nvigorous sports - be it athletics or soccer or even Formula motor
\nracing.<\/p>\n
And in the past couple of years this power brand from Germany
\nhas been making its presence felt in the archipelago of
\nIndonesia. The wide array of T-shirts, shorts, track-suits,
\njackets, socks, accessory-items are winning the hearts of
\ncustomers in all the major cities of the country. As of today,
\nPuma apparel is available in selected shops of the wide criss-
\ncrossed network of Planet Sports, The Athlete's Foot (TAF), and
\nSports Stations. Looking to the increasing demand of the Puma-
\ngear it was only in the fitness of things that a shop in shop was
\nset up in Sogo at Plaza Senayan early this year. And with that
\nthe Puma's speciality-shop-culture had begun.<\/p>\n
There is no denying that Puma's unique individualism,
\nspontaneity and internationalism makes the products a class
\napart. They have created an indelible impression on the minds of
\nthe young. It believes in colors that can be audaciously funky -
\nlike the Ferrari Red. In fact, the red color itself is the flag
\ncolor of Puma. Take fabrics, for instance. Be it the polyester
\nbreathable fabrics or the age-old basic cottons. The designs
\nopenly declare themselves that they are different. \"Puma is bold
\nin its products but discreet in its advertising,\" Chhabra says.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/for-advertorial-puma-wednesday-oct-12-2005-1447893297",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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