DKI DPRD: Involvement of Political Parties in Naming Rights Could Boost Jakarta's Regional Revenue

JAKARTA, KOMPAS.com – The Chair of Commission B of the DKI Jakarta DPRD, Nova Harivan Paloh, believes that the involvement of political parties in the transport stop naming rights programme could increase DKI Jakarta’s Original Local Revenue (PAD).

According to Nova, the current stop naming scheme has proven to be one of the sources of regional income.

Therefore, he stated that there is no issue with political parties participating, as long as they comply with applicable regulations.

He explained that the naming rights programme has been implemented on several stops in the TransJakarta network.

The value of the naming cooperation varies, depending on the location and level of busyness.

In fact, said Nova, naming rights can reach billions of rupiah for strategic locations.

Nova added that this policy aligns with the DKI Jakarta Provincial Government’s efforts to seek new revenue sources, especially after Jakarta’s Revenue-Sharing Funds (DBH) were cut by around Rp 15 trillion by the central government.

“You know how our DBH this year has been cut, around Rp 15 trillion, which is huge. We are looking for ways to find sources of PAD,” he said.

Nevertheless, Nova reminded that the implementation of naming rights should still pay attention to regulations and not disrupt public facilities.

“The important thing is to remain in accordance with the rules and not damage the aesthetics of public space,” he said.

Regarding public concerns about the potential for political campaigning through stop naming, Nova considered it not to be an issue as long as it is done officially and on a paid basis, similar to the installation of commercial advertisements on videotron or billboards.

“Go ahead, wherever it is. It’s the same as billboards now. Billboards, for example, like the LED ones in several places,” he said.