Changan Group's Global Strategy Targets 1.5 Million Units in Sales by 2030
BEIJING – Changan Group has officially announced an update to its global expansion strategy through the “Vast Ocean Plan 2.0” on the sidelines of the Auto China 2026 exhibition in Beijing, China. This step reaffirms the automaker’s long-term commitment to strengthening its presence in international markets.
At the same exhibition, Changan also introduced BlueCore Hybrid technology on two of its flagship models, the fourth-generation Eado and the CS75 Plus. This update is a derivative of the “1+4+4+5” strategic framework, which places globalisation as the primary priority for the company’s transformation, with a target for sales growth of up to five times by 2030.
“We will continue to adhere to the core principles of long-term development, localisation, systematisation, and ESG practices while transforming from an export-based model to an integrated global operation that encompasses manufacturing, sales, investment, services, and sustainability,” said Zhao.
Changan’s performance in the global market throughout 2025 was quite impressive. It recorded overseas sales of 637,000 units, an increase of 18.9% compared to the previous year. Currently, Changan has entered 21 new markets by launching 12 new models and operates in 118 countries through a network of 1,124 dealers.
Through Vast Ocean Plan 2.0, Changan is making a strategic shift from the “going global” (export) model to “taking root locally” (establishing roots in local markets). This strategy has been made more systematic to support overall improvements in sales, profits, and brand value.
Looking towards 2030, Changan has set a target for international sales of 1.5 million to 1.8 million units. Regionally, the automaker aims to become the leading Chinese brand in Europe, enter the top five in Eurasia, and target the top 10—or even top five—positions in Southeast Asia, the Middle East, Africa, and Central and South America.
To achieve these targets, Vast Ocean Plan 2.0 will be supported by seven main pillars. First, technological enhancement, with a user-needs-based approach focusing on safety, efficiency, and intelligent mobility through the integration of BlueCore Hybrid, SDA Intelligence, and the latest generation energy solutions.
Second, product enhancement, transitioning from China-centric development to global development tailored to the characteristics of each region without losing global platform standardisation.
Third, brand enhancement, strengthening the brand position in terms of technology, reliability, and consumer trust. Fourth, partnership model enhancement, expanding cross-sector collaborations in technology, manufacturing, and market development.
Fifth, investment enhancement, prioritising research and development (R&D), services, and ecosystem development. Sixth is service enhancement; Changan will strengthen global after-sales services with faster responses and more solid local support.
Seventh and last is team enhancement. Building an international human resources team that is competent and deeply understands local market characteristics.
Overall, this strategy update is designed to strengthen Changan’s global capabilities in the long term, while delivering more valuable mobility experiences to consumers worldwide.