BEIJING \u2013 Changan Group has officially announced an update to its\nglobal expansion strategy through the \u201cVast Ocean Plan 2.0\u201d on the\nsidelines of the Auto China 2026 exhibition in Beijing, China. This step\nreaffirms the automaker\u2019s long-term commitment to strengthening its\npresence in international markets.<\/p>\n
At the same exhibition, Changan also introduced BlueCore Hybrid\ntechnology on two of its flagship models, the fourth-generation Eado and\nthe CS75 Plus. This update is a derivative of the \u201c1+4+4+5\u201d strategic\nframework, which places globalisation as the primary priority for the\ncompany\u2019s transformation, with a target for sales growth of up to five\ntimes by 2030.<\/p>\n
\u201cWe will continue to adhere to the core principles of long-term\ndevelopment, localisation, systematisation, and ESG practices while\ntransforming from an export-based model to an integrated global\noperation that encompasses manufacturing, sales, investment, services,\nand sustainability,\u201d said Zhao.<\/p>\n
Changan\u2019s performance in the global market throughout 2025 was quite\nimpressive. It recorded overseas sales of 637,000 units, an increase of\n18.9% compared to the previous year. Currently, Changan has entered 21\nnew markets by launching 12 new models and operates in 118 countries\nthrough a network of 1,124 dealers.<\/p>\n
Through Vast Ocean Plan 2.0, Changan is making a strategic shift from\nthe \u201cgoing global\u201d (export) model to \u201ctaking root locally\u201d (establishing\nroots in local markets). This strategy has been made more systematic to\nsupport overall improvements in sales, profits, and brand value.<\/p>\n
Looking towards 2030, Changan has set a target for international\nsales of 1.5 million to 1.8 million units. Regionally, the automaker\naims to become the leading Chinese brand in Europe, enter the top five\nin Eurasia, and target the top 10\u2014or even top five\u2014positions in\nSoutheast Asia, the Middle East, Africa, and Central and South\nAmerica.<\/p>\n
To achieve these targets, Vast Ocean Plan 2.0 will be supported by\nseven main pillars. First, technological enhancement, with a\nuser-needs-based approach focusing on safety, efficiency, and\nintelligent mobility through the integration of BlueCore Hybrid, SDA\nIntelligence, and the latest generation energy solutions.<\/p>\n
Second, product enhancement, transitioning from China-centric\ndevelopment to global development tailored to the characteristics of\neach region without losing global platform standardisation.<\/p>\n
Third, brand enhancement, strengthening the brand position in terms\nof technology, reliability, and consumer trust. Fourth, partnership\nmodel enhancement, expanding cross-sector collaborations in technology,\nmanufacturing, and market development.<\/p>\n
Fifth, investment enhancement, prioritising research and development\n(R&D), services, and ecosystem development. Sixth is service\nenhancement; Changan will strengthen global after-sales services with\nfaster responses and more solid local support.<\/p>\n
Seventh and last is team enhancement. Building an international human\nresources team that is competent and deeply understands local market\ncharacteristics.<\/p>\n
Overall, this strategy update is designed to strengthen Changan\u2019s\nglobal capabilities in the long term, while delivering more valuable\nmobility experiences to consumers worldwide.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/changan-groups-global-strategy-targets-1-5-million-units-in-sales-by-2030-1777099854", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }