BSI says 2 million active customers could potentially join umrah savings programme
Jakarta (ANTARA) - Director of Sales and Distribution at PT Bank Syariah Indonesia (Persero) Tbk (BSI), Anton Sukarna, has revealed that around 2 million active BSI customers have the potential to participate in the newly launched BSI Umrah Savings programme.
The company is seeking to maximise its large customer base by converting them into prospective umrah pilgrims through various approaches and proactive sharia financial literacy strategies.
“We have approximately 21 to 23 million customers, and God willing, if we calculate, perhaps 10 per cent of them are able to perform umrah. We potentially have around 2 million people whom we can encourage to depart for umrah,” said Anton Sukarna in Jakarta on Monday afternoon (23/2).
He stated that the release of the new savings product is in line with the upward trend and shifting demographics in the umrah travel market. The umrah travel market is now moving to target younger age segments and is no longer dominated by the Baby Boomer generation.
The younger generation positions umrah not merely as a routine act of worship, but as part of religious tourism, which they plan for well in advance.
“Halal lifestyle has now become a way of life, including umrah and religious tourism. This is an opportunity for banks to facilitate or bridge the desire for worship with sound and secure financial planning,” said Anton.
To optimise this potential, the company is adopting a strategy of engaging the younger generation through improved financial literacy and strengthened education on financial planning.
The company recorded third-party fund growth of 16.20 per cent year-on-year to Rp380 trillion as of December 2025, with the proportion of low-cost funds (CASA) reaching 61.62 per cent, or Rp234 trillion. Savings growth was recorded at 15.7 per cent year-on-year to Rp162.63 trillion.
“With this initiative, BSI is optimistic it can expand sharia financial inclusion whilst supporting the emergence of a younger generation that is better prepared both spiritually and financially,” said Anton.