{
    "success": true,
    "data": {
        "id": 1568001,
        "msgid": "bsi-says-2-million-active-customers-could-potentially-join-umrah-savings-programme-1771898319",
        "date": "2026-02-24 02:53:01",
        "title": "BSI says 2 million active customers could potentially join umrah savings programme",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Banking",
        "summary": "Bank Syariah Indonesia (BSI) has identified approximately 2 million of its active customers as potential participants in its newly launched Umrah Savings programme, targeting the growing demand for religious travel among younger demographics. The state-owned Islamic bank, which recorded 16.2 per cent year-on-year growth in third-party funds to Rp380 trillion as of December 2025, is leveraging its large customer base and financial literacy initiatives to convert savers into umrah pilgrims.",
        "content": "<p>Jakarta (ANTARA) - Director of Sales and Distribution at PT Bank\nSyariah Indonesia (Persero) Tbk (BSI), Anton Sukarna, has revealed that\naround 2 million active BSI customers have the potential to participate\nin the newly launched BSI Umrah Savings programme.<\/p>\n<p>The company is seeking to maximise its large customer base by\nconverting them into prospective umrah pilgrims through various\napproaches and proactive sharia financial literacy strategies.<\/p>\n<p>\u201cWe have approximately 21 to 23 million customers, and God willing,\nif we calculate, perhaps 10 per cent of them are able to perform umrah.\nWe potentially have around 2 million people whom we can encourage to\ndepart for umrah,\u201d said Anton Sukarna in Jakarta on Monday afternoon\n(23\/2).<\/p>\n<p>He stated that the release of the new savings product is in line with\nthe upward trend and shifting demographics in the umrah travel market.\nThe umrah travel market is now moving to target younger age segments and\nis no longer dominated by the Baby Boomer generation.<\/p>\n<p>The younger generation positions umrah not merely as a routine act of\nworship, but as part of religious tourism, which they plan for well in\nadvance.<\/p>\n<p>\u201cHalal lifestyle has now become a way of life, including umrah and\nreligious tourism. This is an opportunity for banks to facilitate or\nbridge the desire for worship with sound and secure financial planning,\u201d\nsaid Anton.<\/p>\n<p>To optimise this potential, the company is adopting a strategy of\nengaging the younger generation through improved financial literacy and\nstrengthened education on financial planning.<\/p>\n<p>The company recorded third-party fund growth of 16.20 per cent\nyear-on-year to Rp380 trillion as of December 2025, with the proportion\nof low-cost funds (CASA) reaching 61.62 per cent, or Rp234 trillion.\nSavings growth was recorded at 15.7 per cent year-on-year to Rp162.63\ntrillion.<\/p>\n<p>\u201cWith this initiative, BSI is optimistic it can expand sharia\nfinancial inclusion whilst supporting the emergence of a younger\ngeneration that is better prepared both spiritually and financially,\u201d\nsaid Anton.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bsi-says-2-million-active-customers-could-potentially-join-umrah-savings-programme-1771898319",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}