BRI Becomes Indonesia's Most Valuable Brand in Brand Finance Global 500 2026

PT Bank Rakyat Indonesia (Persero) Tbk (BRI) has once again asserted its position on the global stage by entering the “Global 500 2026” list from Brand Finance, the world’s leading brand valuation consultancy based in London. This accomplishment places BRI among the most valuable brands globally and as number one in Indonesia in the ranking. In Brand Finance’s latest report, 11 brands from ASEAN, including BRI, have successfully entered the list of the 500 most valuable brands in the world. In the ranking, BRI is the brand with the highest value in Indonesia and occupies the 369th position worldwide, standing alongside global brands such as Apple, Microsoft, Google, Amazon, and YouTube. Regarding this achievement, BRI’s President Director Hery Gunardi stated that BRI’s success in the Global 500 2026 reflects the strength of the brand and the growing public trust in BRI’s services. “We dedicate this global recognition to all of BRI’s loyal customers and the BRILiaN team who have given their best contributions. In line with the acceleration of BRIVolution Reignite, including through corporate rebranding, BRI remains committed to its DNA of being people-oriented by providing increasingly inclusive, responsive, and adaptive services to digital developments. This new identity is expected to strengthen competitiveness while maintaining BRI’s closeness to society across generations,” said Hery. As part of the BRIVolution Reignite transformation, BRI launched a corporate rebranding in December 2025 that carries a new spirit, “One Bank for All”. This update includes refreshing the visual identity to strengthening services across the entire network and products. This step aligns with BRI’s efforts to maintain relevance amid changes, without abandoning its identity as a bank close to the people. In this new identity, the name “Bank Rakyat Indonesia” is displayed more prominently as an affirmation of BRI’s historical closeness to the people and to strengthen its people-oriented roots. Amid ongoing modernisation, BRI remains present as a bank that was born and grew with the people, especially MSME actors. Through this transformation, BRI also ensures that the rebranding remains aligned with the increasingly diverse societal dynamics, while reaffirming its commitment to supporting every Indonesian’s financial journey through more inclusive, responsive, and digital-friendly services. This new identity is expected to keep BRI competitive, trusted, and close to society across generations. Brand Finance’s assessment of brand strength is conducted according to ISO 20671 standards, considering three main aspects: marketing investment, stakeholder equity, and its impact on business performance. Each brand is then given a Brand Strength Index (BSI) score on a scale of 0 to 100, which serves as the basis for calculating brand value. Meanwhile, Brand Finance’s Managing Director for Asia Pacific, Alex Haigh, stated that the banking sector still dominates ASEAN brands in the Global 500 2026 ranking. This is evident from the presence of major banks such as DBS and OCBC Bank from Singapore, BRI from Indonesia, and Maybank from Malaysia, which consistently demonstrate strong performance. “This performance reflects how companies in ASEAN are able to combine long-built strengths with the right growth strategies to compete at the global level,” he said.