{
    "success": true,
    "data": {
        "id": 1668045,
        "msgid": "bri-becomes-indonesias-most-valuable-brand-in-brand-finance-global-500-2026-1775753451",
        "date": "2026-04-09 20:16:21",
        "title": "BRI Becomes Indonesia's Most Valuable Brand in Brand Finance Global 500 2026",
        "author": " ",
        "source": "GALERT",
        "tags": "",
        "topic": "Banking",
        "summary": "PT Bank Rakyat Indonesia (BRI) has reaffirmed its global standing by ranking as Indonesia's most valuable brand and 369th worldwide in Brand Finance's Global 500 2026 list, alongside giants like Apple and Google. This achievement highlights BRI's strong brand strength and public trust, as noted by CEO Hery Gunardi, who attributes it to the ongoing BRIVolution Reignite transformation, including a recent corporate rebranding under the slogan \"One Bank for All\" to enhance inclusivity and digital adaptability. The recognition underscores the dominance of ASEAN banks in the rankings and BRI's commitment to supporting SMEs and diverse communities while maintaining its roots in serving the Indonesian people.",
        "content": "<p>PT Bank Rakyat Indonesia (Persero) Tbk (BRI) has once again asserted\nits position on the global stage by entering the \u201cGlobal 500 2026\u201d list\nfrom Brand Finance, the world\u2019s leading brand valuation consultancy\nbased in London. This accomplishment places BRI among the most valuable\nbrands globally and as number one in Indonesia in the ranking. In Brand\nFinance\u2019s latest report, 11 brands from ASEAN, including BRI, have\nsuccessfully entered the list of the 500 most valuable brands in the\nworld. In the ranking, BRI is the brand with the highest value in\nIndonesia and occupies the 369th position worldwide, standing alongside\nglobal brands such as Apple, Microsoft, Google, Amazon, and YouTube.\nRegarding this achievement, BRI\u2019s President Director Hery Gunardi stated\nthat BRI\u2019s success in the Global 500 2026 reflects the strength of the\nbrand and the growing public trust in BRI\u2019s services. \u201cWe dedicate this\nglobal recognition to all of BRI\u2019s loyal customers and the BRILiaN team\nwho have given their best contributions. In line with the acceleration\nof BRIVolution Reignite, including through corporate rebranding, BRI\nremains committed to its DNA of being people-oriented by providing\nincreasingly inclusive, responsive, and adaptive services to digital\ndevelopments. This new identity is expected to strengthen\ncompetitiveness while maintaining BRI\u2019s closeness to society across\ngenerations,\u201d said Hery. As part of the BRIVolution Reignite\ntransformation, BRI launched a corporate rebranding in December 2025\nthat carries a new spirit, \u201cOne Bank for All\u201d. This update includes\nrefreshing the visual identity to strengthening services across the\nentire network and products. This step aligns with BRI\u2019s efforts to\nmaintain relevance amid changes, without abandoning its identity as a\nbank close to the people. In this new identity, the name \u201cBank Rakyat\nIndonesia\u201d is displayed more prominently as an affirmation of BRI\u2019s\nhistorical closeness to the people and to strengthen its people-oriented\nroots. Amid ongoing modernisation, BRI remains present as a bank that\nwas born and grew with the people, especially MSME actors. Through this\ntransformation, BRI also ensures that the rebranding remains aligned\nwith the increasingly diverse societal dynamics, while reaffirming its\ncommitment to supporting every Indonesian\u2019s financial journey through\nmore inclusive, responsive, and digital-friendly services. This new\nidentity is expected to keep BRI competitive, trusted, and close to\nsociety across generations. Brand Finance\u2019s assessment of brand strength\nis conducted according to ISO 20671 standards, considering three main\naspects: marketing investment, stakeholder equity, and its impact on\nbusiness performance. Each brand is then given a Brand Strength Index\n(BSI) score on a scale of 0 to 100, which serves as the basis for\ncalculating brand value. Meanwhile, Brand Finance\u2019s Managing Director\nfor Asia Pacific, Alex Haigh, stated that the banking sector still\ndominates ASEAN brands in the Global 500 2026 ranking. This is evident\nfrom the presence of major banks such as DBS and OCBC Bank from\nSingapore, BRI from Indonesia, and Maybank from Malaysia, which\nconsistently demonstrate strong performance. \u201cThis performance reflects\nhow companies in ASEAN are able to combine long-built strengths with the\nright growth strategies to compete at the global level,\u201d he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bri-becomes-indonesias-most-valuable-brand-in-brand-finance-global-500-2026-1775753451",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}