BNPP Indonesia Enhances Border Area Publication Competencies Through Media Strategy Workshop
The National Border Management Agency (BNPP) of Indonesia organised a Workshop on Publication Strategy and Media Relations Management for Border Areas as an effort to strengthen the quality of public communication and reporting in border regions on Wednesday, 15 April 2026. The event aims to enhance the competencies of officials in border areas in crafting creative scripts and producing more strategic and impactful social media content.
Acting Head (Plt) of the Finance, General, and Public Relations Bureau of BNPP Indonesia, Belly Isnaeni, stressed that the media plays a vital role in recording history while building public perceptions of the state’s work in border areas. According to her, various concrete efforts by BNPP Indonesia along with stakeholders in the borders are often not fully conveyed to the wider public.
“Media can speak for history and depict what colleagues at BNPP Indonesia have done in the borders. We have worked hard to prosper the community and safeguard the nation’s borders, but sometimes it hasn’t been well communicated to the public,” said Belly Isnaeni.
Belly explained that publications should not merely showcase ceremonial activities but must present data, context, and broader perspectives. She hopes all participants will engage in the event with full responsibility and apply the acquired materials.
“The border is the nation’s frontline porch. If we don’t manage the porch well, public perception won’t be good either. This workshop is part of the effort to enhance publication competencies so that the resulting releases and content are more meaningful,” she stated.
The workshop featured Helmi Fajar, an Expert Public Relations Officer from the Ministry of Communication and Digital Affairs, who presented strategies for creative scriptwriting. Helmi explained five main approaches in scriptwriting: informational (straight to the point), data-driven, trend-based, authority-based, and storytelling.
“The informational technique aims to deliver information quickly and easily consumable by the public; it’s one-way and not intended to change behaviour. However, our main focus today is the storytelling writing technique,” said Helmi.
He emphasised that storytelling can build emotions, influence attitudes, and reduce audience resistance to messages, making content easier to accept and remember. According to Helmi, an effective storytelling structure consists of three main stages: a hook to capture attention from the start, build-up to develop emotions and conflict supported by the PESO model (Paid, Earned, Shared, Owned media), and a clear call to action so the audience understands the next steps after consuming the content.
Meanwhile, media broadcaster and content creator practitioner Yogi Purwanto delivered technical material on video shooting and editing. He discussed piece-to-camera (PTC) or on-camera techniques, from verbal, vocal, to visual aspects, as well as common mistakes often occurring during the shooting process.
“Speaking in front of the camera requires thorough preparation, from mastering the material, clear voice volume, to expressions and body language appropriate to the content’s character,” said Yogi.
Yogi also shared various practical tips for shooting using mobile phone cameras. Additionally, techniques for lighting, clean audio capture, types of shots, camera angles, and basics of editing were presented as material for content creation so that the messages intended for the public can be conveyed effectively and engagingly.
Through this workshop, BNPP Indonesia reaffirms its commitment to strengthening informative and creative publication strategies so that various development achievements and border area management can be fully conveyed, while reinforcing the image of the border as the frontline gateway of the Unitary Republic of Indonesia.