The National Border Management Agency (BNPP) of Indonesia organised a\nWorkshop on Publication Strategy and Media Relations Management for\nBorder Areas as an effort to strengthen the quality of public\ncommunication and reporting in border regions on Wednesday, 15 April\n2026. The event aims to enhance the competencies of officials in border\nareas in crafting creative scripts and producing more strategic and\nimpactful social media content.<\/p>\n
Acting Head (Plt) of the Finance, General, and Public Relations\nBureau of BNPP Indonesia, Belly Isnaeni, stressed that the media plays a\nvital role in recording history while building public perceptions of the\nstate\u2019s work in border areas. According to her, various concrete efforts\nby BNPP Indonesia along with stakeholders in the borders are often not\nfully conveyed to the wider public.<\/p>\n
\u201cMedia can speak for history and depict what colleagues at BNPP\nIndonesia have done in the borders. We have worked hard to prosper the\ncommunity and safeguard the nation\u2019s borders, but sometimes it hasn\u2019t\nbeen well communicated to the public,\u201d said Belly Isnaeni.<\/p>\n
Belly explained that publications should not merely showcase\nceremonial activities but must present data, context, and broader\nperspectives. She hopes all participants will engage in the event with\nfull responsibility and apply the acquired materials.<\/p>\n
\u201cThe border is the nation\u2019s frontline porch. If we don\u2019t manage the\nporch well, public perception won\u2019t be good either. This workshop is\npart of the effort to enhance publication competencies so that the\nresulting releases and content are more meaningful,\u201d she stated.<\/p>\n
The workshop featured Helmi Fajar, an Expert Public Relations Officer\nfrom the Ministry of Communication and Digital Affairs, who presented\nstrategies for creative scriptwriting. Helmi explained five main\napproaches in scriptwriting: informational (straight to the point),\ndata-driven, trend-based, authority-based, and storytelling.<\/p>\n
\u201cThe informational technique aims to deliver information quickly and\neasily consumable by the public; it\u2019s one-way and not intended to change\nbehaviour. However, our main focus today is the storytelling writing\ntechnique,\u201d said Helmi.<\/p>\n
He emphasised that storytelling can build emotions, influence\nattitudes, and reduce audience resistance to messages, making content\neasier to accept and remember. According to Helmi, an effective\nstorytelling structure consists of three main stages: a hook to capture\nattention from the start, build-up to develop emotions and conflict\nsupported by the PESO model (Paid, Earned, Shared, Owned media), and a\nclear call to action so the audience understands the next steps after\nconsuming the content.<\/p>\n
Meanwhile, media broadcaster and content creator practitioner Yogi\nPurwanto delivered technical material on video shooting and editing. He\ndiscussed piece-to-camera (PTC) or on-camera techniques, from verbal,\nvocal, to visual aspects, as well as common mistakes often occurring\nduring the shooting process.<\/p>\n
\u201cSpeaking in front of the camera requires thorough preparation, from\nmastering the material, clear voice volume, to expressions and body\nlanguage appropriate to the content\u2019s character,\u201d said Yogi.<\/p>\n
Yogi also shared various practical tips for shooting using mobile\nphone cameras. Additionally, techniques for lighting, clean audio\ncapture, types of shots, camera angles, and basics of editing were\npresented as material for content creation so that the messages intended\nfor the public can be conveyed effectively and engagingly.<\/p>\n
Through this workshop, BNPP Indonesia reaffirms its commitment to\nstrengthening informative and creative publication strategies so that\nvarious development achievements and border area management can be fully\nconveyed, while reinforcing the image of the border as the frontline\ngateway of the Unitary Republic of Indonesia.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/bnpp-indonesia-enhances-border-area-publication-competencies-through-media-strategy-workshop-1776307844", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }