Billboards Saying “I Must Die” Deemed to Disrupt Mental Health and Removed in Jakarta

JAKARTA, KOMPAS.com - The DKI Jakarta Provincial Government has removed several promotional materials for the film “Aku Harus Mati” from public spaces after receiving criticism from the public for potentially disrupting psychological well-being, especially among children. The enforcement targeted various forms of advertising, from banners and billboards to videotrons at several locations in Jakarta. Head of the DKI Jakarta Satpol PP, Satriadi Gunawan, stated that several materials have already been taken down. “They have been removed temporarily up to now—banners, billboards, and one videotron, so there are three,” said Satriadi when contacted on Sunday (5/4/2026). The billboard reading “AKU HARUS MATI” with red-eyed visuals was deemed inappropriate for display in public spaces. Several netizens argued that the message could impact children who do not yet understand the film’s context. Satriadi mentioned that public response was one of the considerations in handling this case. “This is also public control, that it is not suitable or appropriate to display, because children’s psychology will be disrupted by the statement shown,” he said. “So, it was done independently, not us who removed it. We coordinated with the vendors, and Alhamdulillah, they responded well. The vendors immediately took them down,” he explained. The government is also continuing to monitor the field to ensure no similar materials remain installed. The public is urged to play an active role by reporting any advertisements deemed inappropriate. “If there are any in other places, the public can provide information to Satpol PP, or through social media channels,” said Satriadi.