Aqua campaign

Aqua campaign

From Bisnis Indonesia

The Aqua drinking water company is campaigning, through a private television broadcast, to the effect that the used plastic bottles can be sold back to the company. Using animated cartoons in the campaign, the company is showing concern about the environment and says that the used bottles will be recycled so that they will still be useful to mankind.

Of course the campaign has a good aim. However, there is something to be doubted, i.e. why is it that they do not include the bottles in the advertisement? Further questions may arise. Where does the transaction take place? Where do they recycle the used bottles? And won't the recycling process cause further pollution?

If the Aqua company is really serious, the campaign could be organized in a more professional and proportional way. Not only by using animated cartoons but by placing an article in newspapers and publishing a booklet containing comprehensive information about the matter. For example, they could include groups of school children, scouts and other youth organizations in this recycling business, not to mention the possibility of presenting an award for performance.

A proactive and educational campaign with a vision of the future will ultimately benefit the company not only in terms of reputation but also in financial gains. The community would also benefit from this project as people would become more conscious of environmental issues. Can Aqua take this matter more seriously?

BAMBANG HARYANTO

Jakarta