Aqua campaign

Aqua campaign

From Bisnis Indonesia

The Aqua drinking water company is campaigning, through a
private television broadcast, to the effect that the used plastic
bottles can be sold back to the company. Using animated cartoons
in the campaign, the company is showing concern about the
environment and says that the used bottles will be recycled so
that they will still be useful to mankind.

Of course the campaign has a good aim. However, there is
something to be doubted, i.e. why is it that they do not include
the bottles in the advertisement? Further questions may arise.
Where does the transaction take place? Where do they recycle the
used bottles? And won't the recycling process cause further
pollution?

If the Aqua company is really serious, the campaign could be
organized in a more professional and proportional way. Not only
by using animated cartoons but by placing an article in
newspapers and publishing a booklet containing comprehensive
information about the matter. For example, they could include
groups of school children, scouts and other youth organizations
in this recycling business, not to mention the possibility of
presenting an award for performance.

A proactive and educational campaign with a vision of the
future will ultimately benefit the company not only in terms of
reputation but also in financial gains. The community would also
benefit from this project as people would become more conscious
of environmental issues. Can Aqua take this matter more
seriously?

BAMBANG HARYANTO

Jakarta