Aqua campaign<\/p>\n
From Bisnis Indonesia<\/p>\n
The Aqua drinking water company is campaigning, through a
\nprivate television broadcast, to the effect that the used plastic
\nbottles can be sold back to the company. Using animated cartoons
\nin the campaign, the company is showing concern about the
\nenvironment and says that the used bottles will be recycled so
\nthat they will still be useful to mankind.<\/p>\n
Of course the campaign has a good aim. However, there is
\nsomething to be doubted, i.e. why is it that they do not include
\nthe bottles in the advertisement? Further questions may arise.
\nWhere does the transaction take place? Where do they recycle the
\nused bottles? And won't the recycling process cause further
\npollution?<\/p>\n
If the Aqua company is really serious, the campaign could be
\norganized in a more professional and proportional way. Not only
\nby using animated cartoons but by placing an article in
\nnewspapers and publishing a booklet containing comprehensive
\ninformation about the matter. For example, they could include
\ngroups of school children, scouts and other youth organizations
\nin this recycling business, not to mention the possibility of
\npresenting an award for performance.<\/p>\n
A proactive and educational campaign with a vision of the
\nfuture will ultimately benefit the company not only in terms of
\nreputation but also in financial gains. The community would also
\nbenefit from this project as people would become more conscious
\nof environmental issues. Can Aqua take this matter more
\nseriously?<\/p>\n
BAMBANG HARYANTO<\/p>\n
Jakarta<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/aqua-campaign-1447899208", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }