Yummy Craft Continues to Grow Thanks to BRI Empowerment

Creativity among small and medium enterprise (SME) entrepreneurs continues to produce unique products that elevate Indonesia’s cultural richness. One example is Yummy Craft, a craft business from South Jakarta that offers various products with designs inspired by the diverse culinary traditions of the Archipelago. Founded in 2022, Yummy Craft develops craft products with a distinctive design approach while introducing Indonesia’s culinary wealth through functional works. The design inspiration comes from visual documentation of various dishes captured through a hobby of cooking and travelling, which are then developed into motifs for Yummy Craft’s various craft products. Founder of Yummy Craft, Sri Kumala Ambarwati, explained that the initial idea for the business stemmed from personal hobbies that evolved into business opportunities. “It started from my hobby of cooking and travelling. I often photographed my own cooking results, then used those photos as product designs for merchandise for friends from abroad visiting Indonesia,” she said. One of the most popular products among customers is the Foldable Bag, a foldable bag with Archipelagic culinary designs using high-quality materials that can be washed without fading. As the business grew, various designs initially made as merchandise evolved into products with their own character. Through Yummy Craft, this design approach becomes an identity in introducing Indonesia’s diverse culinary traditions through craft products. “The unique designs are not only for fashion but also rich in Indonesian cultural education,” she explained. In addition to presenting designs inspired by Archipelagic cuisine, Yummy Craft is also developing product innovations as part of efforts to increase the business’s added value. “We are also developing derivative products that are sustainable by utilising gebang leaves to create high-value products with potential as export commodities,” she added. Currently, Yummy Craft products are marketed through various offline channels such as shops in shopping centres, souvenir centres, and creative product galleries. The market continues to expand with buyers from various regions such as Jakarta, Yogyakarta, East Java, Bali, to Bandung. The products have even reached international markets, including Japan. In the journey of developing the business, various challenges have been faced, particularly in efforts to expand market reach.