{
    "success": true,
    "data": {
        "id": 1634053,
        "msgid": "yummy-craft-continues-to-grow-thanks-to-bri-empowerment-1774428685",
        "date": "2026-03-25 14:55:15",
        "title": "Yummy Craft Continues to Grow Thanks to BRI Empowerment",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Business",
        "summary": "Yummy Craft, a Jakarta-based craft business founded in 2022, is thriving by creating unique products inspired by Indonesia's diverse culinary heritage, transforming personal hobbies in cooking and travel into functional, educational designs. The company has innovated with sustainable products using gebang leaves for high-value, export-potential items, and markets its offerings through offline channels domestically and internationally, including Japan. Despite challenges in expanding market reach, the business highlights the role of creativity in promoting Indonesian culture through UMKM entrepreneurship.",
        "content": "<p>Creativity among small and medium enterprise (SME) entrepreneurs\ncontinues to produce unique products that elevate Indonesia\u2019s cultural\nrichness. One example is Yummy Craft, a craft business from South\nJakarta that offers various products with designs inspired by the\ndiverse culinary traditions of the Archipelago. Founded in 2022, Yummy\nCraft develops craft products with a distinctive design approach while\nintroducing Indonesia\u2019s culinary wealth through functional works. The\ndesign inspiration comes from visual documentation of various dishes\ncaptured through a hobby of cooking and travelling, which are then\ndeveloped into motifs for Yummy Craft\u2019s various craft products. Founder\nof Yummy Craft, Sri Kumala Ambarwati, explained that the initial idea\nfor the business stemmed from personal hobbies that evolved into\nbusiness opportunities. \u201cIt started from my hobby of cooking and\ntravelling. I often photographed my own cooking results, then used those\nphotos as product designs for merchandise for friends from abroad\nvisiting Indonesia,\u201d she said. One of the most popular products among\ncustomers is the Foldable Bag, a foldable bag with Archipelagic culinary\ndesigns using high-quality materials that can be washed without fading.\nAs the business grew, various designs initially made as merchandise\nevolved into products with their own character. Through Yummy Craft,\nthis design approach becomes an identity in introducing Indonesia\u2019s\ndiverse culinary traditions through craft products. \u201cThe unique designs\nare not only for fashion but also rich in Indonesian cultural\neducation,\u201d she explained. In addition to presenting designs inspired by\nArchipelagic cuisine, Yummy Craft is also developing product innovations\nas part of efforts to increase the business\u2019s added value. \u201cWe are also\ndeveloping derivative products that are sustainable by utilising gebang\nleaves to create high-value products with potential as export\ncommodities,\u201d she added. Currently, Yummy Craft products are marketed\nthrough various offline channels such as shops in shopping centres,\nsouvenir centres, and creative product galleries. The market continues\nto expand with buyers from various regions such as Jakarta, Yogyakarta,\nEast Java, Bali, to Bandung. The products have even reached\ninternational markets, including Japan. In the journey of developing the\nbusiness, various challenges have been faced, particularly in efforts to\nexpand market reach.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/yummy-craft-continues-to-grow-thanks-to-bri-empowerment-1774428685",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}