YouTube Premium Subscription Prices Skyrocket to This Amount

YouTube has raised its Premium subscription prices in the United States, following the trend of tariff increases by other global streaming platforms. The increase amounts to US$4 (Rp68,000) and will apply from the next billing cycle.

The Alphabet-owned video platform has set the price for the individual YouTube Premium package at US$15.99 (Rp273,000) per month, up from the previous US$13.99 (Rp239,000). Meanwhile, the family package is now priced at US$26.99 (Rp462,000) per month, an increase of US$4 from the prior rate.

In addition, YouTube has raised prices for other services. The cheaper YouTube Lite package is now US$8.99 (Rp153,000) per month. This package offers ad-free viewing for most videos but does not include YouTube Music Premium and still displays ads on Shorts and music content.

Separately, the YouTube Music Premium subscription has also increased by US$1 (Rp17,000) to US$11.99 (Rp205,000) per month.

Citing Reuters, this increase is the first YouTube has made in the US in the last three years. It is not yet clear whether YouTube Premium in other countries, including Indonesia, will be affected.

The rise in YouTube subscription prices comes amid a wave of global streaming service price hikes, after Spotify first increased its subscription prices in the US earlier this year. Netflix and Disney+ have also adjusted their tariffs to cover rising content and operational costs.

YouTube states that the price changes are necessary to maintain their core features, including ad-free viewing, background playback, and access to the YouTube Music library, which boasts over 300 million songs.

From the user perspective, YouTube has also recorded significant subscriber growth. Last year, the combined YouTube Music and Premium service surpassed 125 million global subscribers, up from around 100 million in 2024.