Yogyakarta's Beringharjo Market: A Shopping and Souvenir Hub Visited by Finance Minister Purbaya
Finance Minister Purbaya Yudhi Sadewa recently drew attention during his official visit to Yogyakarta on Tuesday (17/3/2026). During the visit, he stopped by one of the community’s key economic activity centres in Yogyakarta, namely Teras Malioboro 1 and Beringharjo Market.
Accompanied by the Governor of Yogyakarta Special Region (DIY) Sri Sultan Hamengku Buwono, Yogyakarta Mayor Hasto Wardoyo, and several regional apparatus organisation leaders, Purbaya inspected various stalls and purchased typical Jogja T-shirts and lurik clothing.
During the moment, a sense of camaraderie was evident as Sri Sultan personally assisted Purbaya while trying on the lurik garment.
Along with the media, Purbaya also joked about his choice of clothing colour, which had previously been teased by netizens, and decided to select a different colour from the batik he usually wears.
Purbaya’s visit to Beringharjo Market has sparked curiosity among some about the history, attractions, and location of Beringharjo Market.
Its strategic location in the city centre, near tourist areas like Fort Vredeburg, makes Beringharjo Market always bustling with visitors, both for shopping and simply exploring the lively atmosphere of a traditional market.
Behind the bustle, Beringharjo Market holds a long history. In the past, the area was a beringin forest that developed into an economic activity centre since the establishment of the Yogyakarta Sultanate.
The name “Beringharjo” itself was given by Sri Sultan Hamengku Buwono VIII in 1929, with the hope that the market would bring prosperity to the community.
Today, besides being known as a batik centre, the market also offers a variety of traditional cuisine, from pecel kembang turi and gado-gado to typical snacks like bakpia and geplak, which can be enjoyed directly inside or around the market area.
If descending from Tugu Station, you can walk, take an online motorcycle taxi, or ride the Trans Jogja bus to Beringharjo Market, a distance of 1.3 km via Jalan Malioboro route.
If travelling by car or motorbike, simply follow Google Maps according to the journey route.