World Hit by Crisis, Surprisingly iPhone 17 Sells Strongly

Jakarta, CNBC Indonesia - Apple’s revenue is likely to continue increasing amid the memory shortage crisis. This achievement is due to sustained demand for the iPhone 17, even as global smartphone shipment performance trends decline. Even CEO Tim Cook described the iPhone 17 line as the most popular product in the company’s history, quoted from CNBC International, Tuesday (5/5/2026). Apple reported revenue up 17% to US$111.18 billion (Rp 2.060 trillion) in the second fiscal quarter. This figure is higher than analysts’ estimates, which predicted sales of US$109.66 billion (Rp 1.911 trillion). Services revenue increased 16% to US$30.98 billion (Rp 540 trillion). The total customer base exceeds 2.5 billion active devices for Apple Pay, iCloud, and Apple Care services. Apple forecasts third-quarter fiscal revenue to rise by around 14%-17% from the previous year. Analysts project a lower growth of 9.5%. Meanwhile, Apple launched the MacBook Neo in March. The computer was introduced as an affordable device. Tim Cook claimed the customer response to the MacBook has been extraordinary. Demand is also higher than expected. Apple also stated it will consider various options to address surging memory costs. That situation, according to Tim Cook, will become even more intensive. “It does pose some risks, but after last night’s results, we are far more confident in Apple’s ability to manage margins than expected,” wrote a Morgan Stanley analyst’s note to clients.