Warner Bros to open in Indonesia
Warner Bros to open in Indonesia
JAKARTA (JP): Warner Bros Studio Stores of the United States
and PT Putra Warner Perkasa, a subsidiary of PT Putra Surya
Perkasa (PSP), signed an agreement yesterday allowing the latter
to open stores in Indonesia under the name of the former.
The agreement was signed by Peter Starret, president of Warner
Bros, and Trijono Gondokusumo, the chief executive officer of the
PSP group, at the Grand Hyatt Hotel here.
"Given the popularity of our properties and characters across
Asia, we are certain that our stores will prove to be as
successful in Indonesia as they have already been in Singapore,
Hong Kong and Japan" Starret said.
Putra Warner Perkasa will reportedly open seven stores in
Jakarta, Surabaya and Bali in the next five years.
The first store is to be opened in January 1997 on a 1,000-
square meter space at the Taman Anggrek Mall in Tomang, West
Jakarta, which is currently under construction.
Thus far, Warner Bros has 127 stores in the United States, 11
in Europe, 9 in Asia and one in Australia. The ten stores in Asia
include three in Japan, three in Hong Kong and three in
Singapore.
Warner Bros stores sell clothing, stationery, toys and videos.
In the beginning, everything will be imported, but the PSP group
is thinking of producing them domestically.
The PSP group is a conglomerate with interests in retailing,
property development and consumer finance.
The PSP group's retail division has the franchises of several
international brands, such as Gianni Versace, Ermenegildo Zegna,
MCM and Daniel Coach. It is also the exclusive distributor of the
cosmetics and fragrances of Clarins, Givenchy and Giorgio Beverly
Hills. (jsk)