Viral Malaysian Potato Snack Brand Arrives in Indonesia

Jakarta, VIVA – Potato-based snacks never seem to lose their appeal in Indonesia. From classic chips at fast food outlets to contemporary creations with assorted sauces and seasoning blends, the category remains a convenient choice for socialising, working, or simply taking a break amid the bustle of city life.

Their light, easy-to-eat character and versatility in pairing with different flavours have allowed chips to keep evolving in step with the tastes of younger generations and urban families.

Against this backdrop, another Malaysian potato snack brand has officially entered the Indonesian market. Happy Potato, known for its shaker fries concept, has opened its first outlet in Indonesia, choosing Gajah Mada Plaza as its debut location.

The inaugural outlet is situated on the first floor of the shopping centre, a commercial area known for its high foot traffic. The interior is designed with a modern, casual feel, catering to urban consumers who value convenience yet still seek a distinctive snacking experience.

Happy Potato brings its shaker fries concept, in which chips are combined with various seasoning blends through a shaking process before being served to customers. The technique delivers a more evenly distributed flavour whilst adding an interactive element to the presentation.

According to Junsius Manulang, management representative of Happy Potato Indonesia, the country is regarded as a dynamic market for the food and beverage industry.

“The Indonesian market is showing positive growth in the food and beverage sector, particularly in the snack category targeting young people and urban families. We see demand for convenient product options with a distinctive concept,” Junsius said in a statement quoted on Tuesday, 17 February 2026.

He added that the opening of the first outlet marks an initial step towards understanding local consumer behaviour.

“Through this inaugural outlet, we want to gauge market response whilst building a sustainable operational foundation in Indonesia,” he said.