Video: Touring Has Become a Lifestyle, Demand for Big Motorbikes Rises Sharply

Video: Touring Has Become a Lifestyle, Demand for Large Motorbikes Rises

Jakarta, CNBC Indonesia – BMW Motorrad Indonesia is optimistic about the potential of the motorbike market and sales of premium big bikes in Indonesia. Head of Marketing at BMW Motorrad Indonesia, Indra Adhiwijaya, said rising incomes among the upper-middle class, lifestyle orientation and the growing touring trend are drivers of demand for premium big bikes in the country. BMW Motorrad regards the Indonesian big-bike market as already mature, reflected in the big bike’s role as part of a lifestyle. In 2025, BMW Motorrad’s sales rose by 5% year-on-year and were the highest in Southeast Asia. In an effort to broaden the market and sales, BMW is also developing a premium big bike that is more affordable, with a price below Rp 200 million, so BMW Motorrad is increasing public awareness of this product. What are the prospects and challenges in the premium motorbike business? Watch the interview between Shinta Zahara and Indra Adhiwijaya, Head of Marketing at BMW Motorrad Indonesia, on AutoBizz CNBC Indonesia (Tuesday, 3 March 2026).