Video: Jewellery Business Strategy Amid Soaring Gold Prices, Reducing Gramage

Jakarta, CNBC Indonesia— Commodity gold prices have risen again amid market concerns over geopolitical risks stemming from Middle Eastern tensions and renewed trade war pressures. In Wednesday trading (25 February 2026), world gold prices rose 0.44% to USD5,170.63 per troy ounce.

The lustre of rising gold prices continues to set records and has impacted the gold jewellery industry. Founder and President Director of PT Nafiri Jaffa Sentosa, Naomi Julia Soegianto, stated that the continuous rise in gold prices, driven by increased global uncertainty, has weakened consumer purchasing power for gold jewellery.

Facing the impact of rising gold prices, the gold jewellery industry must innovate to meet market demand through designs that follow trends but with lower gramage and purity levels.

What is the impact of rising gold prices on the jewellery business? Further details can be seen in the dialogue between Shafinaz Nachiar and Founder and President Director of PT Nafiri Jaffa Sentosa, Naomi Julia Soegianto in Closing Bell, CNBC Indonesia (Thursday, 26 February 2026).