Unit Link Insurance Begins to Recover, Public Trust Restored?

JAKARTA, KOMPAS.com - Unit link insurance, or investment-linked insurance (PAYDI), is beginning to show growth at the start of this year.

The Financial Services Authority (OJK) reports that data for February 2026 shows unit link insurance premiums recorded at Rp7.89 trillion.

This figure grew 5.17% year-on-year compared to the same period last year.

In the previous month, unit link insurance premiums grew 6.56% year-on-year (yoy) with total premiums reaching Rp4.06 trillion.

Meanwhile, the market share of unit link products against total premiums in the first month of 2026 was 22.59%.

“This reflects that public interest in investment-based products remains steady, particularly for long-term planning,” he said in a written statement on Friday (10/4/2026).

Ogi stated that OJK continues to encourage strengthening the governance of unit link products through increased transparency of benefits and risks.

The regulator will also strengthen marketing processes based on customer needs as well as prudent investment management.

In addition, OJK emphasises the principle of product suitability and consumer protection so that the growth achieved is not only in terms of volume, but also quality.

Based on the latest data, Ogi said that unit link products remain one of the important contributors in the life insurance industry.

“With a portion that remains significant against total premiums,” Ogi stated.

In line with this, the Indonesian Life Insurance Association (AAJI) is also optimistic that unit link product premiums will continue to grow throughout this year.

AAJI Managing Board Chairman Albertus Wiryono revealed that unit link products indeed meet the needs of a portion of the public.

“With the revision of OJK regulations later, we hope it will become attractive again for companies, customers, and sales,” he said last month.

As an illustration, the market share of unit link insurance premiums against life insurance industry premiums until the end of 2025 was 23.46%.

This figure continued to shrink compared to the 2024 market share of 28%.

In previous years, unit link insurance premiums dominated the life insurance industry. Traditional life insurance products only began to dominate in mid-2023 with a percentage of 50.6%.