Turbulent Markets: 8 Ways to Invest During a Crisis to Keep Making Profits

Jakarta, VIVA – The uncertain global economy often makes many people hesitant in making financial decisions, particularly regarding investments. Threats of crisis, whether due to high inflation, rising interest rates, or geopolitical conflicts, can trigger unpredictable market volatility.

In such conditions, it is important for you not only to focus on potential profits but also on protecting existing assets.

Various global financial institutions such as the International Monetary Fund and World Bank have repeatedly warned that investment strategies during a crisis must be more disciplined and measured. Investors are required to be more selective, maintain liquidity, and understand the risks present in the market.

Here are some investment tips during a crisis as compiled by Viva on Wednesday, 15 April 2026.

1. Focus on high-quality assets

According to analysts from Goldman Sachs and JPMorgan Chase, assets with strong fundamentals tend to be more resilient to economic pressures. Choose companies with stable cash flows, low debt, and business models that continue to operate even when the economy slows.

2. Diversify the portfolio thoroughly

Diversification is the main key in reducing risk. Do not invest only in one type of asset or one country. You can combine stocks, bonds, gold, and money market instruments to maintain portfolio balance.

3. Increase defensive assets

Morgan Stanley advises investors to increase the portion of defensive assets such as government bonds, the healthcare sector, and utilities. These assets are relatively more stable when the market experiences high volatility.

4. Maintain liquidity and prepare cash funds

Liquidity is very important during a crisis. The International Monetary Fund emphasises that having cash funds allows you to survive in emergency conditions while also taking advantage of opportunities when asset prices fall.

5. Keep investing, avoid exiting the market entirely

Historical data from JPMorgan Chase shows that investors who exit the market during a crisis often miss the recovery momentum. Staying in the market with adjusted strategies is more recommended than stopping altogether.

6. Capitalise on price drops as opportunities

Crises often cause asset prices to drop significantly. According to Goldman Sachs, this condition can be used to buy quality assets at cheaper prices, as long as it is done with thorough analysis.