'TPI' pledges to improve its programs

'TPI' pledges to improve its programs

JAKARTA (JP): The privately-owned Cipta Televisi Pendidikan
Indonesia (TPI) education television station has pledged to
improve its programs and services amid keen competition among
television stations in the country.

N. Syamsuddin Ch. Haesy, TPI's director of operations, told
reporters that in conjunction with the station's fourth
anniversary on Tuesday l995 will become a significant year for
Indonesia's television world.

The newest private TV station Indosiar, which started airing
its programs early this month, has pushed the existing television
broadcasters to innovate fresh and interesting programs in order
to meet various demands from their audiences, Syamsuddin said.

TPI, whose local production accounts for about 75 percent of
its total programs, will air several new local education and
entertainment series, Syamsuddin said.

Syamsuddin explained TPI will also expand its target
audience to include those living in rural and suburban areas.

At present, Indonesia has one state-owned TV station, TVRI,
and five privately-run stations: Rajawali Citra Televisi
Indonesia (RCTI), the Surabaya-based Surya Citra Televisi
Indonesia (SCTV), AN-Teve, TPI and the newly established
Indosiar.

TPI was established on Jan. 23, l991 under the management of
PT Cipta Televisi Pendidikan Indonesia chaired by Siti Hardiyanti
Rukmana, the eldest daughter of President Suharto. Since its
establishment, TPI has vowed to become the country's leading
education and family television station.

Mrs. Rukmana said that TPI's fourth anniversary is very
meaningful as it is set to be the point of total contemplation
for TPI to review its success and failure.

"We will celebrate our fourth anniversary in a very modest
way," Syamsuddin added. Several events including sports, a family
program and seminar will highlight the anniversary, which will be
held in TPI's new office building on Pondok Gede, East Jakarta
next Saturday. (raw)