'TPI' pledges to improve its programs

'TPI' pledges to improve its programs

JAKARTA (JP): The privately-owned Cipta Televisi Pendidikan Indonesia (TPI) education television station has pledged to improve its programs and services amid keen competition among television stations in the country.

N. Syamsuddin Ch. Haesy, TPI's director of operations, told reporters that in conjunction with the station's fourth anniversary on Tuesday l995 will become a significant year for Indonesia's television world.

The newest private TV station Indosiar, which started airing its programs early this month, has pushed the existing television broadcasters to innovate fresh and interesting programs in order to meet various demands from their audiences, Syamsuddin said.

TPI, whose local production accounts for about 75 percent of its total programs, will air several new local education and entertainment series, Syamsuddin said.

Syamsuddin explained TPI will also expand its target audience to include those living in rural and suburban areas.

At present, Indonesia has one state-owned TV station, TVRI, and five privately-run stations: Rajawali Citra Televisi Indonesia (RCTI), the Surabaya-based Surya Citra Televisi Indonesia (SCTV), AN-Teve, TPI and the newly established Indosiar.

TPI was established on Jan. 23, l991 under the management of PT Cipta Televisi Pendidikan Indonesia chaired by Siti Hardiyanti Rukmana, the eldest daughter of President Suharto. Since its establishment, TPI has vowed to become the country's leading education and family television station.

Mrs. Rukmana said that TPI's fourth anniversary is very meaningful as it is set to be the point of total contemplation for TPI to review its success and failure.

"We will celebrate our fourth anniversary in a very modest way," Syamsuddin added. Several events including sports, a family program and seminar will highlight the anniversary, which will be held in TPI's new office building on Pondok Gede, East Jakarta next Saturday. (raw)