Tokopedia and TikTok Shop Reveal Five Brands That Boosted Sales During Ramadan

Tokopedia and TikTok Shop have recorded that orders from sellers participating in last year’s ‘Ramadhan Ekstra Seru’ campaign increased on average two-fold.

Stephanie Susilo, Executive Director of Tokopedia and TikTok E-commerce Indonesia, stated that during this year’s Ramadan, various brands on Tokopedia and TikTok Shop achieved positive results through appropriate marketing strategies.

“As growth partners for sellers, we strive to deliver the #ComfortableSelling experience through relevant features and campaigns, so sellers can focus on innovating and serving customers, especially during the holy month of Ramadan,” Susilo said in a statement on Tuesday, 3 March 2026.

She revealed the practical experiences of Bittersweet by Najla, Kurma Alif, Royal Canin Indonesia, LEGO ID Official Distributor, and PS Enterprise Official in leveraging Tokopedia and TikTok Shop during the Ramadan season, which could serve as inspiration for other business operators.

The five brands have been included in the Tokopedia and TikTok Shop Case Study Library, a comprehensive collection of successful seller experiences on the e-commerce platforms that has been specially curated. The purpose is to help business operators, marketing practitioners and media learn replicable business growth models.

Bittersweet by Najla: ‘Trinity’ Strategy Drives GMV Surge of Seven-Fold

The local brand renowned for its cake boxes, Bittersweet by Najla, applied a ‘trinity’ or ‘three pillar’ strategy that optimised products, video content and marketing tools, resulting in a seven-fold increase in transaction value.

On the product side, they launched a special Ramadan hamper. Packaging quality was upgraded to be more robust and secure for nationwide shipping. Design was also adapted to resonate with the Ramadan season.

“We believe Ramadan is not just about sales volume but about relevance and momentum. By introducing exclusive products, consistent LIVE sessions and support from marketing tools from Tokopedia and TikTok Shop, we managed to create significant growth,” said Bittersweet by Najla owner Najla Bisyir.

Kurma Alif: Focus on Seasonal Products Drives Sales Growth to 247 Per Cent

During Ramadan, Kurma Alif took a strategic approach by focusing on one category most synonymous with the season—Kurma Safiya dates. This shift directly resulted in a 247 per cent sales increase.