To Meet Demand for Precious Metals, ANTAM Implements Various Strategies

PT Aneka Tambang Tbk (ANTAM) continues to strengthen its precious metals business strategy through increased transparency, digitalisation of services, and expansion of distribution channels to meet the high public interest in gold investment.

The President Director of PT ANTAM, Untung Budiarto, stated that the company is now prioritising a more accountable and publicly accessible transaction system.

“All ANTAM gold transactions currently use an integrated, recorded, and auditable system. We also conduct regular oversight to ensure good governance,” said Untung during a Hearing with Commission VI of the House of Representatives (DPR RI) in Jakarta on Tuesday (31/3/2026).

He added that transparency is a crucial foundation in maintaining public trust in ANTAM’s precious metals products. Gold stock information is now accessible in real-time through the company’s official channels.

In addition, ANTAM is expanding gold purchase access through technology-based service innovations, one of which is the ANTAM Gold Machine (gold ATM) that allows the public to conduct independent transactions.

“We want to ensure that the public can more easily access gold products, whether through boutiques, digital platforms, or automatic machines. This is part of our strategy to broaden gold investment inclusion in Indonesia,” said Untung.

On the distribution side, ANTAM is optimising an omnichannel strategy by combining offline and online sales channels. Precious metals products are now available not only at Gold Precious Metals Boutiques (BELM), but also through marketplaces, the official website, and direct delivery services to consumers.

Not only strengthening the downstream sector, ANTAM is also accelerating gold resource exploration to maintain supply sustainability. The company is conducting exploration in existing mining areas, exploring opportunities in new regions, and opening potential collaborations even abroad.

“Our strategy not only maintains current gold availability but also ensures future reserve sustainability through aggressive and measured exploration,” said Untung.

These steps are part of ANTAM’s future business development roadmap, while also reinforcing the company’s position as a leading national precious metals player that is adaptive to market changes and public needs.