TikTok Promotes AI to Improve Content Creators’ Efficiency
The use of artificial intelligence (AI) is creating opportunities for content creators to make production more efficient, from finding ideas to editing videos. However, using the technology also requires new skills so creators can maintain the quality of their work, transparency and audience trust.
As the digital economy develops, AI is increasingly being used at various stages of the creative process. The technology helps users find inspiration, produce content and learn new skills. However, its benefits still depend on how it is used, including people’s ability to assess the results and ensure that the content is appropriate to its context.
Alfons Tanujaya, an information technology observer and cybersecurity expert, said users’ responsibility is becoming increasingly important as AI capabilities develop.
“The development of generative AI is advancing far faster than the public’s ability to adapt and learn to recognise it. In the past, making a creative video took quite a long time, but now anyone can produce images or videos that are almost indistinguishable from the real thing in a matter of seconds. At this point, user responsibility and platform transparency are the primary lines of defence, not optional extras,” Alfons said in a statement on Friday (23 October 2026).
For creators, AI can help speed up their work and broaden the ways in which they produce content. However, this efficiency needs to be matched by the ability to develop ideas, bring a human perspective and ensure the final result offers added value.
Alfons added that human involvement is still needed behind every piece of information or content produced with AI assistance. “Real added value comes when we bring perspective, empathy and analytical expertise to turn AI’s raw data into meaningful solutions that have a positive impact on the public,” he said.
TikTok creator Theresa said AI can support creativity when used appropriately and responsibly. Transparency about AI use is also necessary to maintain audience trust. Creators can enable the AI Label before uploading content and explain their use of the technology to their audience.
To support transparency, TikTok has introduced features and technologies to help users identify AI-generated content. Two years ago, TikTok became the first video platform to implement C2PA Content Credentials, a technology that helps users identify content created or significantly edited using AI.
To date, TikTok has labelled more than three billion AI-generated videos worldwide through a combination of Content Credentials, Creator Labelling Tools and invisible watermarking. Users can also enable the AI Label when uploading AI-generated content.
AI for more efficient content production
Choosing AI tools that suit their needs is one way creators can improve efficiency. Using the right technology can make the processes of finding ideas, planning and editing content more focused.
TikTok offers users a range of creative AI tools. AI Outline helps creators develop rough ideas into content outlines, titles, hashtags and hooks. Smart Split, available in TikTok Studio, automatically turns longer videos into several short clips.
These tools give creators options for tailoring their production process to the needs of their content. Although they can speed up work, the final result still needs to be reviewed to ensure it meets the creator’s objectives and suits the audience.