The use of artificial intelligence (AI) is creating opportunities for\ncontent creators to make production more efficient, from finding ideas\nto editing videos. However, using the technology also requires new\nskills so creators can maintain the quality of their work, transparency\nand audience trust.<\/p>\n
As the digital economy develops, AI is increasingly being used at\nvarious stages of the creative process. The technology helps users find\ninspiration, produce content and learn new skills. However, its benefits\nstill depend on how it is used, including people\u2019s ability to assess the\nresults and ensure that the content is appropriate to its context.<\/p>\n
Alfons Tanujaya, an information technology observer and cybersecurity\nexpert, said users\u2019 responsibility is becoming increasingly important as\nAI capabilities develop.<\/p>\n
\u201cThe development of generative AI is advancing far faster than the\npublic\u2019s ability to adapt and learn to recognise it. In the past, making\na creative video took quite a long time, but now anyone can produce\nimages or videos that are almost indistinguishable from the real thing\nin a matter of seconds. At this point, user responsibility and platform\ntransparency are the primary lines of defence, not optional extras,\u201d\nAlfons said in a statement on Friday (23 October 2026).<\/p>\n
For creators, AI can help speed up their work and broaden the ways in\nwhich they produce content. However, this efficiency needs to be matched\nby the ability to develop ideas, bring a human perspective and ensure\nthe final result offers added value.<\/p>\n
Alfons added that human involvement is still needed behind every\npiece of information or content produced with AI assistance. \u201cReal added\nvalue comes when we bring perspective, empathy and analytical expertise\nto turn AI\u2019s raw data into meaningful solutions that have a positive\nimpact on the public,\u201d he said.<\/p>\n
TikTok creator Theresa said AI can support creativity when used\nappropriately and responsibly. Transparency about AI use is also\nnecessary to maintain audience trust. Creators can enable the AI Label\nbefore uploading content and explain their use of the technology to\ntheir audience.<\/p>\n
To support transparency, TikTok has introduced features and\ntechnologies to help users identify AI-generated content. Two years ago,\nTikTok became the first video platform to implement C2PA Content\nCredentials, a technology that helps users identify content created or\nsignificantly edited using AI.<\/p>\n
To date, TikTok has labelled more than three billion AI-generated\nvideos worldwide through a combination of Content Credentials, Creator\nLabelling Tools and invisible watermarking. Users can also enable the AI\nLabel when uploading AI-generated content.<\/p>\n
Choosing AI tools that suit their needs is one way creators can\nimprove efficiency. Using the right technology can make the processes of\nfinding ideas, planning and editing content more focused.<\/p>\n
TikTok offers users a range of creative AI tools. AI Outline helps\ncreators develop rough ideas into content outlines, titles, hashtags and\nhooks. Smart Split, available in TikTok Studio, automatically turns\nlonger videos into several short clips.<\/p>\n
These tools give creators options for tailoring their production\nprocess to the needs of their content. Although they can speed up work,\nthe final result still needs to be reviewed to ensure it meets the\ncreator\u2019s objectives and suits the audience.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/tiktok-promotes-ai-to-improve-content-creators-efficiency-1792745525", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }