The Radiance of Ramadan Blessings: Tring! by Pegadaian brings festive celebrations to 10 major Indonesian cities
Jakarta – Welcoming the sacred month brimming with blessings, PT Pegadaian is reinforcing its commitment to digital financial literacy through a series of festivals titled “Ramadan with Tring!”.
Following successful engagement with thousands of visitors across five cities—Medan, Pekanbaru, Makassar, Surabaya, and Manado in late February—the Ramadan with Tring! festival will arrive in Palembang, Denpasar, Bandung, and Semarang on 7–8 March 2026, and Balikpapan on 14–15 March.
Through this festival, Pegadaian invites the public to experience the ease of digital gold investment as effortlessly as turning one’s hand over. In keeping with its tagline, gold matters are now simple and quick—#StartWithTring!.
“Ramadan with Tring!” is not merely an ordinary bazaar. Pegadaian has prepared an array of engaging activities designed for all Indonesians, including:
Gold Education & Talkshow: Collaboration with Gold Speakers to discuss investment strategies on the Tring! application, plus special TIKUM JAK shows featuring regional Standupindo comedy communities, wrapping financial literacy in fresh comedy.
National Music Entertainment: The Gen On Track Live Special Ramadan stage will feature a lineup of national musicians to accompany the atmosphere as visitors break their fast.
Interactive Activations & Games: Visitors can attempt physical challenges at the Lift Gold booth, test their fortune at the Wheel of Fortune, and explore digital features in the Golden Box and Golden Raffle.
UMKM & Partner Empowerment: A bazaar hosting up to 20 selected UMKM tenants and Partner Spaces from Pegadaian subsidiaries offering comprehensive financial solutions.
Child-Friendly Activities: Kids Playground and various Ramadan-themed children’s competitions tailored to the local wisdom of each region.
In line with its social responsibility values, Pegadaian also conducts corporate social responsibility activities including providing donations and sharing breaking-fast meals with orphans in each city. This step reflects gratitude for the public’s trust in Pegadaian’s Gold Bank services.
“Through the ‘Ramadan with Tring!’ festival, we want to bring digital gold services closer to the public in an enjoyable way. We believe that preparing for a brilliant future can begin with this Ramadan moment,” said Selfie Dewiyanti, Director of Marketing, Sales and Product Development at PT Pegadaian.
With a concept combining entertainment and religious values on a single stage, Ramadan with Tring! is expected to become a new attraction for the public to spend time before breaking their fast.
While waiting for prayer time before breaking the fast, the public can also directly experience modern gold investment through the Tring! by Pegadaian application, which can be downloaded via AppStore or PlayStore.