The Harvest Partners with Zahin Community to Raise Donations for Orphans
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The overdue membership fees need to be settled first while considering the economic conditions.
The overdue membership fees need to be settled first while considering the economic conditions.
THE premium bakery company, The Harvest, is collaborating with Zahin Community to launch a social campaign entitled “Harvest X Zahin Collaboration: Let Eid Be The Light” during Ramadan 1447 Hijriah. This program runs from 25 February to 20 March 2026 and invites the public to share happiness with orphans by purchasing charity packages.
CEO of PT Sentra Aktaha Horeca, the parent company of The Harvest, Sylvia Andriani Rizal, said that the program was presented to encourage public participation in sharing during the holy month.
“This program is motivated by the desire to make Ramadan and Eid al-Fitr a moment of inclusive happiness. There are still groups of people who celebrate Eid al-Fitr in limited circumstances or without the presence of family,” said Sylvia in a written statement, Thursday (26/2).
Charity packages are sold at 100 The Harvest outlets spread across 33 cities in Indonesia. There are two package options. Package A is priced at IDR 99,000 and contains Oatmeal Raisin Tin, Chocolate Cheese Bun, Salt Bread Original Butter, and a tote bag. Package B is priced at IDR 199,000 and contains more complete products with additional sweet bread variants.
All proceeds from the sale of these packages will be distributed to orphanages through Zahin Community. The public can purchase packages directly at The Harvest outlets or online through Zahin Community and the social media of several public figures who support the campaign, namely Intan Erlita, Fairuz A Rafiq, and Risty Tagor.
As a form of transparency, the distribution of donations will be carried out in a series of events at the The Harvest Ampera outlet, Jakarta, in March 2026. The activities include breaking the fast together with orphans, motivation workshops, and the symbolic handover of charity packages to beneficiaries. Selected donors will also have the opportunity to attend a meet-and-greet session with the influencers involved.
Management states that every purchase of a package will be immediately recorded as a donation that will be distributed through a network of beneficiaries that have been verified by Zahin Community. The distribution process is carried out with documentation and accountability reports.
In addition to having a social impact, this campaign is part of the company’s business strategy to strengthen emotional ties with consumers during Ramadan and Eid al-Fitr. The program is expected to increase visits to outlets and strengthen brand image.
In 2026, the company targets sustainable revenue growth and strengthening market leadership in the premium cake and bakery segment. The strategies pursued include product innovation based on consumer trends, strengthening the digital ecosystem, customer loyalty programs, and sustainable brand collaborations.
“Through this campaign, we hope that Ramadan and Eid al-Fitr will be a moment to strengthen social care and bring happiness to those in need,” said Sylvia. (E-2)