The Gold Queue Phenomenon: Price Drop Becomes Buying Momentum

JAKARTA, KOMPAS.com — Gallery 24 reports an intriguing phenomenon occurring at several of its outlets in recent days. As gold prices experience a downturn, there has been a surge in buyers, leading to long queues in various regions. This situation contrasts sharply with the trend at the start of 2026. During the January to February period, gold prices had shown a significant increase. However, in recent times, gold prices have begun to correct. This scenario has elicited two distinct responses from the public. Some view it as a signal for concern, while others seize it as an investment opportunity. Head of Commercial and Business Development Division at Gallery 24, Ihdina Inti Rachma, stated that the high buying interest amid falling prices indicates an increase in public understanding of the characteristics of gold investment. According to her, this condition shows a shift in societal mindset regarding gold as an investment instrument. Previously, gold was often seen as a tool for short-term speculation; now, more people are treating it as a long-term hedging asset. She emphasised that, by nature, gold is more suitable as a long-term investment instrument. With this characteristic, short-term price fluctuations are considered normal. A price drop, such as the current one, does not necessarily provide a reason to avoid purchasing. On the contrary, for investors who understand market cycles, moments of price correction are utilised to add to their portfolios.