Indonesian Political, Business & Finance News

Terrifying! Amazon Uses AI for Mass Recruitment, In-Person Job Interviews Start to Be Abandoned

| Source: VIVA Translated from Indonesian | Technology
Terrifying! Amazon Uses AI for Mass Recruitment, In-Person Job Interviews Start to Be Abandoned
Image: VIVA

Amazon is expanding its use of artificial intelligence (AI) in business operations. This time, the US technology giant has introduced new software designed to accelerate mass recruitment processes with minimal human involvement, including reducing the need for in-person job interviews.

This move was announced by Amazon at an Amazon Web Services (AWS) event in San Francisco on Tuesday, 28 April 2026. The company unveiled software named Connect Talent, aimed at helping businesses search for, screen, and recruit large numbers of workers, especially during the year-end shopping season.

Amazon is known to hire hundreds of thousands of workers each year to handle the surge in activity during the holiday season. Last year alone, the company recruited around 250,000 seasonal workers ahead of the end of the year.

Through Connect Talent, the interview process can be conducted entirely by AI for 24 hours without human intervention. The system is also capable of automatically preparing interview result notes for recruiters.

In other words, job candidates no longer need to meet recruiters in person at the initial selection stage.

Senior Vice President of Applied AI Solutions at AWS, Colleen Aubrey, stated that applicants will be informed that the screening process uses AI. She also acknowledged that the technology is still being refined to sound more natural when interacting with humans.

“The experience continues to get better with every development we make,” said Aubrey, as quoted from Reuters on Wednesday, 29 April 2026.

In addition to Connect Talent, Amazon introduced a new philosophy in AI development called “humorphism”. This concept aims to make AI more human-like and adapt to human ways of working, rather than the other way around.

Amazon describes this approach as an effort to ensure AI does not feel like a human replacement, but rather a supportive tool that works according to everyday human work patterns.

“How do we translate human working behaviour into a product when working together?” said Aubrey. “That’s what we’re pursuing, and hopefully you can see it,” she added.

The main focus is on developing autonomous AI, known as “agents”, which are AI systems capable of planning, making decisions, and executing tasks independently with little or no human intervention.

Tags: bisnis
View JSON | Print