Subsidised Housing Requires 45 Million Roof Tiles, Gentengisasi Programme Officially Launched from West Java

REPUBLIKA.CO.ID, PURWAKARTA – The gentengisasi programme, or replacing house roofs with tiles, has begun in West Java (Jabar). A total of 44,000 tiles were delivered from the Padi Super tile factory, located in Pamoyanan Village, Plered Subdistrict, Purwakarta Regency, to the first-time buyer of Lippo Group’s Hunian Warisan Bangsa Purwakarta housing.

West Java Governor Dedi Mulyadi, along with the Minister of Housing and Settlement Areas (PKP), Maruarar Sirait, directly released the tile shipment from the factory on Tuesday (14/4/2026). PKP Minister Maruarar Sirait stated that West Java was chosen to implement the gentengisasi programme due to the availability of tile production support. Besides Purwakarta, tile producers are also present in Majalengka and Cirebon.

“We are promoting gentengisasi from West Java in line with the president’s directive,” said Maruarar.

She mentioned that this year, a target of 62,500 subsidised housing units will be built. Therefore, these houses will require around 45 million tiles. This presents an opportunity for tile entrepreneurs and SMEs in West Java to rise again.

Maruarar urged that tile production be maximised while maintaining quality and obtaining Indonesian National Standard (SNI) certification. “From subsidised housing alone, the market is around Rp100 billion, not including house renovation programmes and other housing. It’s time for the tile industry to rise again,” she emphasised.

West Java Governor Dedi Mulyadi added that with the gentengisasi programme, the tile industry in West Java is expected to grow again. “Entrepreneurs must improve workers’ wages. The West Java Provincial Government is ready to provide health insurance. So entrepreneurs will profit again while workers become more prosperous,” explained KDM, the governor’s affectionate nickname.

Purwakarta Regent Saepul Bahri Binzein also requested that tiles produced by artisans from Purwakarta have good quality. He is ready to assist with the SNI process for free. “The need for West Java is around 12 million tiles, which could reach Rp27 billion. The condition is to maintain quality with competitive prices and ensure employees become more prosperous,” he said.

Meanwhile, the tile factory owner, Farid, stated that his factory has partnered with 72 tile artisans in Purwakarta. “The maximum annual production capacity is only 3 million tiles. If the capacity can be maximised, the welfare of workers and traditional tile artisans will improve,” he said.

Previously, tile artisans only produced two or three times a week according to customer demand. If the gentengisasi programme runs, production is ready to be carried out every day.