Strengthening Work Culture Key to Retaining Human Resources

The competition to attract and retain top talent means companies can no longer rely solely on competitive salaries. A healthy, inclusive work environment that supports career development has become a key factor in determining a company’s competitiveness in attracting and retaining quality human resources. This commitment continues to be strengthened by PT Bank Central Asia (BCA). The company has once again won the HR Asia Best Companies to Work for in Asia 2026 award, maintaining its title as one of the best workplaces in Asia for eight consecutive years. BCA Director Lianawaty Suwono said the company continues to build a work environment that encourages every employee to grow, innovate, and make their best contribution to the company. “These three awards reflect the consistency of all BCA personnel in creating a healthy and positive work ecosystem. This achievement is the fruit of collective effort. We will continue to strive to provide a work environment that enables every individual to grow, innovate, and make their best contribution, both professionally and personally,” said Lianawaty. The HR Asia Best Companies to Work for in Asia award is organised by Business Media International based on employee survey results. The assessment is conducted through three main indicators: CORE (Collective Organisation for Real Engagement), SELF (Heart, Mind, Soul), and GROUP (Think, Feel, Do). In this assessment, BCA recorded scores that were consistently above the industry average. In addition, BCA also received the HR Asia Tech Empowerment Award 2026 in recognition of its use of technology to enhance the employee work experience. The award is given to companies deemed successful in optimising technology to strengthen productivity, collaboration, and work process effectiveness in supporting human resource transformation. The use of technology is also directed at creating more integrated, adaptive, and responsive business processes to the changing needs of the working world, ensuring the employee experience remains relevant amidst the acceleration of digital transformation. These efforts have also strengthened the company’s employer branding. This is reflected in the LinkedIn Talent Awards 2025 for the Best Employer Branding category for companies with more than 10,000 employees. The award is based on the company’s ability to build an image as an attractive workplace, provide a positive recruitment experience, and utilise digital platforms to reach and develop talent. According to Lianawaty, employer branding is built not only through public perception of the company but also through the experience employees feel in their daily work. “For us, employer branding is not just about how the company is perceived from the outside, but how every colleague can feel sincerity, mutual support, and enjoy a positive work experience every day. This achievement serves as a reminder and encouragement for us to continue learning and improving,” she said. Amidst the competition for the best human resources, a company’s ability to create a healthy work culture, support competency development, and utilise technology to enhance the employee experience is considered an important factor in maintaining HR retention while strengthening the company’s long-term competitiveness.